DIRECT WOOD
FLOORING REVEALS NEW FULLY-
RESPONSIVE WEBSITE
GERFLOR PROVES A TEAM PLAYER
WITH SPONSORHIP OF JUNIOR
FOOTBALL CLUB
International flooring and interiors specialist Gerflor makes it a priority to engage with local charities and deserving causes; so, when a junior football team needed help with their Under 13 Boys Team, the French flooring giant was only too pleased to become involved.
Direct Wood Flooring is delighted to announce the unveiling of its newly refurbished and fully-responsive website.
Designed with the consumer in mind, the site has gone under a complete redesign to optimise the customer- purchasing experience. Offering a sleek and flexible design, the new site moves the Direct Wood Flooring brand forward, modernising it with a fresh and clean finish.
With the increasing usage of mobile and tablet devices, Direct Wood Flooring recognised the need for an adaptable site that is easy to navigate and adapting to every device with fluidity. Utilising the skills of their in-house web and marketing team, the eye-catching site was developed, designed and implemented from scratch by the dedicated team. The result; a streamlined website which simplifies and enhances the user’s purchasing journey and improves customer engagement.
Features include:
• Fully-responsive website which is compatible with desktop, tablet and smartphone devices
• Tailored design representing Direct Wood Flooring’s branding progression
• Easy-to-navigate design • Detailed, colour-matched images • Informative product descriptions
• Requirement calculator (in metres and feet) for every product
• Colour matched accessory suggestions
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Lillington Juniors FC, based in Leamington Spa, Warwickshire, is built on truly ethical values that allow children to learn and develop their football and social skills in a fun and safe environment. They are an FA Charter Standard Development Club and a Nike Partner Club, providing FA-qualified coaching to boys and girls between the ages of 5-13 years old.
Ryan Cranton, Director, Trustee and Head Coach of Lillington Juniors FC, started the club in November 2013 for his youngest son so he had somewhere to play football and then decided to set up a total of 6 teams across different age groups in their first season, so that other children had an opportunity to play football regardless of ability.
Ryan Cranton commented: “We do not ‘cherry pick’ the best players, unlike some other local clubs, we firmly believe that all children should have the opportunity to play football regardless of ability.
• Online help centre offering useful flooring advice and guides
• Free sampling service – sample orders are dispatched within 24 hours of placement
• User accounts with order tracking and storage
Dan Foskett, Managing Director at Direct Wood Flooring, is delighted with the revamp of the website.
Dan commented: “Ultimately the customer purchasing experience is of the upmost importance to us. Due to this, we faced the redesign process with the customer at the heart of every choice we
“We are always extremely grateful
for any support to ensure that we can financially cover the demand that we are seeing from new players joining our club on a weekly basis.
“An employee at Gerflor has a grandchild who plays in one of our teams. That particular teams’ coach is also an employee of Gerflor too, and therefore our football club is very close to the heart of these employees.”
Nav Dhillon, UK Marketing Manager at Gerflor, said: “As a company, we are committed to supporting local communities in sports with the development of young people.
This two-year sponsorship of Lillington Juniors FC U’ 13 Boys Team does exactly just that. We were delighted to be able to help them, supporting the future generations in sport”.
Ryan added: “The generous sponsorship from Gerflor will ensure that the sponsored team will have a new team kit and new equipment for the next two seasons, essential for the running of a football team.”
www.gerflor.co.uk
made. Our aim was to create a simple yet bold site which was easy to operate, fully met the requirements of our customers and most importantly, adapted to any technology device with ease.
“Our web team have more than accomplished these specifications. As well as redesigning the look and feel of the site, they have also included features that we believe will make the consumer journey a more interactive experience. We are extremely happy with the outcome and are excited to see the continued progression of the site.”
www.directwoodflooring.co.uk www.tomorrowscontractfloors.com
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