FOCUS ON: WOOD AND LAMINATE
Market researcher, AMA Research, presents the latest findings on the wood and laminate flooring market from its report- ‘Wood and Laminate Floorcoverings Market Report – UK 2015-2019 Analysis’.
The UK’s wood floorcovering sector, which includes solid wood, engineered wood and laminates, currently accounts for an estimated 16% of the total flooring market. Growth has been positive since the low point in 2011, and demand for wood floorcoverings has continued to improve into 2015; with improvements in the underlying economy, a recovering housing market, and higher levels of business confidence and investment all helping to boost growth.
The market is, however, subject to strong competition from other smooth floorcovering products, particularly luxury
34 | WOOD & LAMINATE
vinyl. The share of wood has also been affected by the decline in demand for laminates, which began around 2008. However, over the last year, there have been signs that wood and laminates are once again beginning to regain share of the overall floorcoverings market, with manufacturers investing heavily in new innovations and new ranges in order to gain share in an increasingly competitive market. Notable trends in design and home décor recently have been a key influencing factor on this market.
Laminates, the largest product category, continues to act as a strong
driver of growth in the overall wood floorcoverings market and, while both engineered and solid wood have become much more affordable, laminates’ excellent environmental credentials have made them an increasingly popular choice in the commercial/contract sector. Sales of laminates continued their upward trend in 2014 and into 2015, benefiting from growth in the housing market and strengthening consumer confidence.
The solid and engineered woods sector has been less volatile than laminates. As with laminates, solid and engineered
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