This page contains a Flash digital edition of a book.
TRADEMARK OPPOSITION


Seeking fairness


The trademark opposition system offers an opportunity for government and industry to work together to create legal certainty and fair decisions, as Elizabeth Arroyo Quintana and Victor Manuel Adames Muñoz of Becerril, Coca & Becerril report.


I


t seems Mexico is preparing for a trademark opposition system. T is matter has acquired a certain level of controversy


in the intellectual property fi eld because even though the majority of lawyers are strongly defending and promoting the system, there are others who don’t. Nonetheless, the truth is that having a trademark opposition


system in Mexico


would recognise the necessity to follow the international trend—that such systems have always been important with regard to IP matters. T is is no exception. Hence, specialists are no longer discussing


whether the system should be brought to our country or not, but how it is going to be implemented and how Mexico can make the best out of it. Mexico has an invaluable opportunity to


innovate and create an opposition system adapted to Mexican legislation. T is is a crucial moment and should not be underestimated— the fact that our country was not a pioneer on the subject should be seen as an advantage instead of a drawback. By now Mexico is able to look externally and analyse the experiences of other jurisdictions that have implemented


opposition systems, learn from them and improve on them. In general terms, and as was defi ned by the


secretariat of the World Intellectual Property Organization, opposition systems off er third parties the opportunity to oppose a trademark within a certain period of time provided by the applicable law in each country. Trademark opposition procedures are meant


to achieve fairness, specifi cally ensuring that trademark registrations are duly examined and therefore granted legally and fairly. T ese systems are necessary for legal certainty related to granting registrations. Currently there is a consensus on the need


for private parties to get involved in public matters, because who is better at enforcing and protecting rights than their owners? T erefore, the trademark opposition procedure has come as a comprehensive and creative solution. T e state (through its trademark offi ce) decides whether a trademark should be granted, but third parties—persons or entities—may actively help the state’s function by exposing any existing impediment to the registration and avoiding illegal and incorrect determinations. We


can conclude that trademark


62 World Intellectual Property Review Annual 2015


World Intellectual Property Review November/December 2014


www.worldipreview.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140
Produced with Yudu - www.yudu.com