News
VIRTUAL REALITY TOUR ADDS VALUE AT 30 EUSTON SQUARE
GLOBAL BRAND, BROCKMANS GIN, NOW SOLD IN 30+ COUNTRIES
Brockmans Gin, the English super- premium gin that is one of the fastest-growing brands in its category, has announced that it is now selling in over 30 countries.
The brand has achieved rapid growth since its initial development in 2009 and its full UK national launch in 2013. Last year the company, Brockmans Gin Ltd, announced total revenue had increased 87% to £5.4million compared with the year before. UK growth is particularly strong with revenue up 245% in 2016.
As one of London’s top event venue’s, 30 Euston Square has continued its investment in cutting edge technology with the creation of an immersive virtual reality tour featuring genuine event footage.
Site visits are the most important part of the sales process, however there are times when a client cannot attend in person or certain parts of the venue are in use when they do so. Our interactive and immersive virtual reality tour gives them a chance to experience all we have to offer from afar,” comments Stuart Gavin, Sales and Marketing Manager, 30 Euston Square. “It allows potential clients to see the venue in action, walk amongst other guests and truly appreciate what 30 Euston Square actually feels like during different types of event.”
The virtual reality tour takes 30 Euston Square’s ability to showcase its offering to the next level, going beyond the standard virtual tour. Using the venue’s core messages as a story board, the video takes event professionals on a journey that includes meetings and conferences, as well as Summer and Christmas parties.
Stuart adds: “Throughout the virtual reality video we wanted to demonstrate how our Meetings Rooms, State Rooms and Rooftop Terrace, as well as our Auditorium and Exhibition Space can be used for varying event styles. In today’s market good photography and a standard virtual tour is no longer
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enough. We knew we needed to provide event professionals with an experience both on and off site, enabling them to visualise an event at 30 Euston Square.”
The video has also been shot in a cinematic style, providing 30 Euston Square with a new hero video for their website as well as shorter clips and bloopers to use across their other digital channels.
Stuart concludes: “We’re extremely pleased with how the two videos have worked out. We previewed the virtual reality video at SquareMeal Venue and Events Live 2017 and received very positive feedback so we’re excited to introduce this to the market. Clients’ best understand a venue by physically being there and we are delighted to be the first event venue in the Searcys collection to make the most of such new and exciting technology.”
30 Euston Square, home of the Royal College of General Practitioners (RCGP), is a conference, meetings and events venue in the heart of London. Conveniently situated next to a major transport hub, 30 Euston Square is an ideal venue for both domestic and international delegates travelling to London for business.
For more information on holding an event please call:
020 8453 4600 or email:
30eustonsquare@searcys.co.uk
The multi-award winning gin, described as the ‘gin like no other’ due to its distinctive combination of botanicals - which include blueberries and blackberries - has achieved much of its success through simply ensuring that consumers taste the product.
“Once people taste, they almost always come back for more and usually go on to buy a bottle to enjoy at home,” says Co- Founder and Marketing Director, Bob Fowkes, described recently by one trade pundit as the ‘Botanical Radical’.
“Brockmans dares to be different: our distinctive black glass bottle belies the very distinctive taste of this gin with its berry and citrus notes,” says Bob Fowkes. “London dry gins don’t appeal across the world; gratifyingly, our brand seems to. People who don’t enjoy an overwhelming taste of juniper find Brockmans Gin more accessible.”
Brockmans Gin is sold in the following countries: UK, Spain, USA, Portugal, Germany, Ireland, Switzerland, Belgium, Austria, Italy, Luxembourg, Denmark, Norway, Dominican Republic, Australia, France, Holland, Russia, Sweden, Guatemala, Peru, Bulgaria, Indonesia, Mexico, Dubai, Taiwan, Finland, Malta, Romania, Czech Republic and Poland
It is also available through Duty Free outlets in both North and South America. Brockmans Gin Brockmans Gin is expected to soon be available in Brazil, Columbia, Lebanon, Argentina, New Zealand, Cyprus and South Africa, according to Brockmans overseas distribution agency, Brand Harbour.
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