Drink News SCENE WITH SECOND ONLINE SHOW RED STRIPE®


Red Stripe® has returned with the second episode of its ‘This Feeling TV’, the recently- launched online music show aiming to bring a spark back to the UK indie music scene. After attracting over 70,000 views of the first episode on YouTube, the show aired for a second time early August, featuring guest appearances from Abbey Clancy, Rat Boy, The Kooks, Sundara Karma and more.


Hosted by Radio X Presenter, Gordon Smart, the 20-minute long episode includes sofa interviews with Abbey and upcoming indie act Rat Boy, who sheds light on his surprise appearance on Kendrick Lamar’s latest record. The interviews are interspersed with live performances from Sundara Karma - who headlined the John Peel


stage at Glastonbury earlier this year - Rat Boy and Bang Bang Romeo, in front of a packed-out Nambucca in North London, where the show was filmed. Among those also in attendance on the night was Clancy’s other-half, former England footballer, Peter Crouch.


With two more episodes left to be filmed this year, the programme is expected to continue to gather momentum throughout 2017, leading to even more frequent shows in 2018 and onwards. To find out more about the activity or to apply for tickets to attend one of the shows, indie music fans are encouraged to visit the Red Stripe Twitter or Facebook page.


Kate Macdonald, Senior Brand Manager for Red Stripe at HEINEKEN, commented: “The launch of Red Stripe ‘This Feeling TV’ has been an amazing success, creating real buzz and excitement at the venue during the shows as well as


SPARKS UP INDIE MUSIC


a fantastic reach online. Red Stripe has always had an important association with the music scene and we’re proud to see the programme raising the profile of the brand even further. We can’t wait to see what the next episodes will bring.”


Red Stripe’s recent investment in reinforcing its links with music has helped the brand to make significant strides in its performance in the On-Trade, with growth reported at +21%.


PUB’S OWN 5-A-SIDE PITCH SCORES WITH COMMUNITY CLUBS


NewRiver pub The Butterbowl Hotel, in Leeds, has scored a hit among local sports clubs – with its very own 5-a-side football pitch.


Publicans Rick and Bev Firth spent £12,000 of their own money to create the pitch at the rear of the pub.


They believe The Butterbowl is one of only two pubs in England with its own pitch of this kind.


Since Rick decided to build the 500 square metre pitch, it has become home to the Leeds Juniors under-14s football team. The pub is now also the headquarters for Farnley Falcons rugby league club, which boasts 13 teams, including two girls’ sides.


It is used every weekend by up to 120 children aged between six and 14-years-old,


36 SEPTEMBER 2017 with The Butterbowl providing food and drink.


“I got a digger in to dig out what used to be a small hill,” explained Rick, “put down grass seed, and got help erecting the pitch surrounds. The work was spread out over a couple of years, and it’s been in use for around 18 months.


“It’s free to use, and we now want to encourage more local clubs and teams to come and use it.”


Rick, a customer at the pub for 40 years before taking it on with Bev as their first business venture, said: “She wasn’t too happy while the work was being done, but it’s been worth it, and the pitch has already paid for itself through the increased trade we’ve enjoyed on the back of the clubs using it.” Rick and Bev, who have run the Butterbowl Drive venue for three years, have signed a


five-year tenancy agreement with NewRiver. It is one of 344 pubs across England and Wales owned by the retail and leisure property company.


On Bank Holidays, Rick and Bev host family fun days that include a barbecue and bouncy castle, and have just introduced two full-size table tennis tables outside.


As a result of the couple’s commitment to The Butterbowl, NewRiver has paid for repairs, external decoration and new signage.


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