Lanchester Wines BULK WINE CAN BE
BOUTIQUE!
“Four or five years ago, you mentioned bulk wine and people were sceptical,’ says Lanchester Wines’ Head of Sales, Mark Roberts. “Now we are winning multiple awards for our bulk.
“The increased sophistication of the global bulk wine market has led to greater availability of wines at all levels, which offer customers superb value for money. Now, around 50% of all wine sold in the UK is bottled here, and the numbers are growing. The further away the wine is produced, the higher the likelihood it’s been bottled in the UK – around 85% of all Australian wine imports are now bulk rather than bottled.
Greencroft Bottling Company.
Ever thought about how the wine on your bar reached the UK?
Bulk wine is often an issue some businesses don’t want to talk about. But, as the quality of wine bottled in the UK is arguably just the same as those bottled at source, bulk wine can be a credible way for operators to source premium wines without the premium price tag. And, it offers considerable environmental savings to boot.
If you’re unfamiliar with the concept, bulk wine is defined as wine which
16 SEPTEMBER 2017
is shipped in containers (ISO tanks, Flexitanks etc) rather than in bottles, and bottled in the UK. Cost savings are undeniable - a Flexitank, containing 24,000 litres will fit in a 20ft container, while the same volume in bottle would require two 40ft containers. This reduces both transportation costs and the carbon required to move the wine from winery to UK.
But, most importantly for on-trade buyers, bulk wine offers consistency of pour ensuring the glass of wine being served will be the same every time.
“For the on-trade we’re really looking to bring in more interesting varietals. In the past the bulk thing would have been a tank of Shiraz, a tank of Chardonnay, but these days we’re working with a lot more interesting blends, whether it be Shiraz-Mourvedre, Chenin-Sauvignon. These really quirky, on-trade-driven varietals that consumers are really getting behind now.
Mark Roberts, Head of Sales, Lanchester Wines.
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