News TTHE PSYCHOLOGY OF AN EVENT…..
Europa International’s Events and Marketing Manager, Helen Lowe, has been in the industry for ‘quite some time’ – she won’t tell us exactly how long, but we’re guessing it’s somewhere between 10 and 100 years.
And whilst she professes to have loved ‘every single second of it’, she certainly doesn’t deny that there have been some challenges along the way.
Here, she talks to us about why it’s important for event organisers to feel that their individual personalities are able to shine through (in a bid to maintain their own sanity!), whilst also ensuring that the audience’s needs are catered for and the people you choose to work with are on the same wave length.
Over the course of my long and, I like to think, illustrious career, I have been in the incredibly privileged position of receiving, expanding upon, fine tuning and delivering against, quite literally, hundreds of event briefs.
From the ordinary and the everyday, to the ridiculous and the sublime. Think accommodating over 100 ‘manly’ rugby players celebrating the end of the season at a ‘serenity and sophistication’ themed event in a forensically clean marquee furnished with stunning but pristinely white lounge seating. Needless to say we made them wash post-game before they were allowed in to take advantage of the spa treatments and cocktail making masterclass!
Ok ok, that might not have ACTUALLY happened, but you get the gist!
And as I sit here wistfully casting my mind back over the years to all of the sights I have seen, I can’t help but touch upon all of the lessons that I have learnt and, more importantly, the role that the attitude with which you approach a particular event can play in ensuring its success.
12 SEPTEMBER 2017
HE IMPORTANCE OF KEEPING YOUR CLIENTS CLOSE, AND YOUR EVENT SUPPLIERS CLOSER!
Be true to yourself
I’m not suggesting (as much as it would be fun) that you see every event as an opportunity to indulge your own personal ambitions for a flamboyant fiesta, but either by luck or reputation (more likely the latter!) your client has chosen you to help them plan or manage an event. To that end, they must have seen something that they liked in work that you have previously delivered… right?
With that in mind, don’t shy away from adding your own personal flair to the happening at hand. Whether it’s a relatively small family get together or a massive conference with delegates flying in from across Europe, your vision of what will help add a little ‘wow’ to proceedings will make all the difference.
Trust yourself!
Don’t just ‘do the do’
Clients are clients, at the end of the day, and it is very important to ensure that they get what they want… most of the time! But remember, whilst they may have a vision in their minds as to what will manifest from a certain theme or concept, you’ve likely been there, done that and bought the t-shirt; and chances are it’s not always turned out quite as one would expect!
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