23 SEMINAR SCHEDULE
WEDNESDAY 26TH APRIL 11:00 - 12:00
Interview with Jaan Albrecht, CEO, Saudi Arabian Airlines (SAUDIA) A first for ATM, the live interview will explore Saudia’s considerable investments in new fleet and product innovations, including its recently launched ‘First Suite’ product. Moderator: John Strickland, Director, JLS Consulting
12:20 - 14:40
ATM Global Halal Tourism Summit The inaugural ATM Global Halal Tourism Summit brings together the world’s leading Muslim travel experts to discuss this fast-growing sector, worth US$145 billion in 2015, according to Thomson Reuters. Its value is tipped to hit US$233 billion by 2020. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Opening session: Halal Tourism - The Big Picture: Faeez Fadhlillah, Co-Founder & CEO, Salam Standard & Tripfez; Ali Manzoor, Associate Partner, Knight Frank: Mr Zulki- fly Md Said, Director General, Islamic Tourism Centre (ITC), Malaysia; Enver Cebi, Chief Operating Officer,
Halalbooking.com. Session two: Halal Destination Strategies Revealed: YBHG Datuk Musa HJ Yusof, Senior Director International Promotion Division (Asia, Africa), Tourism Malaysia; Riyanto Sofyan, Head of the Team for Accelerated Development of Halal Tourism, Ministry of Tourism Indonesia, Mr Takao Yamamoto, Director Middle East, Kyoto City Tourism Office / Kyoto Convention & Visitors Bureau. Session three: How to Sell Halal Travel: Rafi-uddin Shikoh, Managing Director, DinarStandard; Nabeel Shariff, Serendipity Tailormade and Luxury Halal Travel; Naeem Patelia, Travel Consultant, Travel Counsellors UAE; Nehme Imad Darwiche, CEO Jannah Hotels and Resorts.
15:00 - 16:00
Hear From Leading Asian Airline Malaysia Airlines Don’t miss the opportunity to hear from the CEO of Malaysia Airlines. Interviewed by John Strickland, we will learn what topics are top of the agenda for this airline and about the importance of the Gulf market for them. It’s sure to be an interesting discussion so don’t miss it! Moderator: John Strickland, Director, JLS Consulting Speaker: Peter Bellew, CEO, Malaysia Airlines;
16:20 - 17:20
Millenials: Re-Writing Global Tourism We take a look at millennials from major outbound tourism markets – China, France, Germany, the UK and the US. With an affinity for world travel, millennials also favour individualism, experience and local exploration, booking on mobile apps and online. YouGov has drawn on data from members of its global research panel to better understand how millennials plan and execute travel. Moderator: Scott Booth, Senior Research Director-Head of Data Products-MENA, YouGov Speakers: Ali Hashmi, Industry Manager, Travel MENA Google; Damian Bohmer, Senior Director Commercial-Middle East & Africa, IHG
Travel Tech Theatre MONDAY 24TH APRIL 13:10 - 14:10 14:30 - 15:30
Amadeus: How to Achieve Online Success for Travel Agencies Keynote Speaker: Thierry Dongier, Regional Sales Manager – IT Sales, Amadeus
The Power of Technology in the Age of the New Digital Traveller In today’s continuously growing digital landscape, reaching potential travellers is becoming more complex. Audiences are consuming more content on mobile devices than ever before, and brands are faced with the challenge of capturing travellers’ imagination. In this session, Andrew van der Feltz of Expedia Media Solutions will discuss how brands and destinations can make use of insights from research in areas including online traveller behaviour, trends in content consumption, device usage, destination decision influences and booking habits. Keynote Speaker: Andrew van der Feltz, Senior Director, EMEA, Expedia Media Solutions
15:50 - 16:50
Twitter Connects the Travel Audience with #WhatsHappening Twitter lives in every part of the travel user journey, from dreaming to planning, booking, experiencing and sharing. This presentation delves into the discovery mindset of the Twitter audience, and what it means for travel brands. MENA specific audience insights will also shed light on how to approach planning for Twitter in the region, while some best-in-class examples of activations from around the world will also be showcased and discussed. Keynote Speaker: Ahmad Absi, Client Partner, Twitter
17:10 - 17:55
Organic Influence – A New Paradigm in Tourism and Destination Marketing Digital transformation and disruption are prominent themes in tourism and destina- tion marketing. The digital influencer as a paid promoter with reach on a particular platform is already seen as a blunt tool. Travellers expect a seamless, personalised experience, from planning all the way to writing reviews, and can be ambassadors or critics. Competitive advantage comes from listening to the voices that matter. LexisNexis Media Intelligence, with Talkwalker Social Media Analytics, show how data analytics helps to plan highly targeted messaging through organic influenc- ers, looking at responsible tourism in the Expo 2020 context. Speakers: Valentin Naidja, Sales EMEA & APC, Talkwalker; Thomas Stoeckle, Head of Strategic Business Development, LexisNexis
TUESDAY 25TH APRIL 10:30 - 12:30
ATM Digital Transformation Summit Digital Transformation is the number one goal for every travel and tourism organi- sation but what does it mean? Hear from speakers transforming travel businesses. Moderator: Paul Richer, Senior Partner, Genesys Digital Transformation Speakers: Toni Portmann, Chief Executive Officer, DHISCO; Jón Árni Bragason, Chief Operating Officer, TripCreator; Richard Lewis, Partnerships Director Travel and Tourism, what3words; Benjo Van Laar Hoven, Chief Executive Officer, Prizm; Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA
12:50 - 13:50
Sabre Corporation: Blurring the Lines in Online and Offline Travel In this session we will explore the evolving world of travel, online and offline, looking at the opportunities new capabilities in retailing, merchandising and personalisa- tion will bring, how emerging technologies like artificial intelligence will change the game, and how travel businesses can remain competitive. Moderator: Rashi Sen, Editor, TTN Speakers: Antonella Vecchio, VP Online and Land & Sea, Sabre Travel Network Raymond Vrijenhoek, CEO, Otravo; Dean Bibb, Interim SVP EMEA, Sabre Travel Network; Bader AL Bader, President, Rehlat Travel
14:10 - 15:10
The Travel Experiences Everybody Wants to Hear (But Nobody is Talking About) Social media and blogging are the ideal mediums for telling experiential travel stories. How do you promote a travel brand not on the usual tourist routes? How can experiences in lesser travelled destinations be used to change perceptions? Moderator: Shane Dallas, Social Media Specialist & Travel Photographer, The Travel Camel Speakers: Matt Gibson, President, Professional Travel Bloggers Association; Amanda Ponzio Mouttaki, Publisher,
MarocMama.com
15:30 - 17:00
Biggest Content Marketing Trends of 2017 The #DTTT is back with the biggest content marketing trends of 2017, present- ing fresh ideas from Content | Campus in Copenhagen. Guests, including heavy- weights in the digital field, share their thoughts on successful content marketing. Where should brands be? How can they create a strong brand and share stories through amazing content? How has social media shaken things up? Moderator: Nick Hall, Founder and CEO, Digital Tourism Think Tank Speakers: Ali Hashmi, Industry Manager, Travel MENA Google; Danish Farhan, Founder, Xisché & co.
17:15 - 18:00
Revinate: Winning Guest Engagement Strategies to Increase Revenue Direct bookers are more profitable; how can you shift higher-cost bookers to your channels while at the same time creating stronger relationships with your guests? This session will showcase real-world best practices of hotels who are implement- ing strategies to increase their direct business and drive revenue. Keynote Speaker: Kenny Lee, VP Marketing, Revinate
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