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{ LIFE }


THE COST of


LOVE


Today, saying ‘I love you’ just doesn’t cut it, romance and love come at a price. From cards, flowers, chocolates and cakes, to bracelets, perfumes and expensive bouquets, love is now a costly affair. A day that historically celebrated a pagan martyr of the Middle Ages, Valentine’s Day has gone from hand scripted cards and single roses to 5 course candle light meals and Island getaways. Just how expensive has this day of love really become?


According to the Greeting Card Association, an estimated 1 billion Valentine’s Day cards are sent each year, making Valentine’s Day the second largest card-sending holiday of the year


The World’s Most Expensive Valentine’s Day Teddy Bear comes in at 30,000 US dollars bearing a 5.9 carat diamond ring


An average American man spends 218$ on gifts for his spouse or girlfriend on Valentine’s Day


The industry records an expenditure of 17.3 billion dollars by Americans on 14TH February 2014


4% of all Valentine’s gifts are given to pets


38% of single women prefer gift certificates that can be shared together


35% of couples choose Italian food for their Valentine’s Day dinner


53% of couples make reservations more than a week in advance for Valentine’s Day


16 I INDIAN MIRROR FEB 2017


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