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THREE STRATEGIES TO MAKE YOUR EMAIL MARKETING LEAD TO MORE SALES


Are you sending regular email but not seeing sales as a result? This happens to many business owners who have committed to an email-marketing program, but haven’t yet developed a sales funnel around it.


In fact, it happened to me for a while when I started my coaching business. When I figured out what I was doing wrong, it made all the difference.


Accessing a potential customer’s inbox is often an important first step to making a sale, but it is rarely the only step. In order to be successful with your email marketing campaigns, you need to do three things:


First, create a relationship with your prospects by leading them back to your website. Give them a portion of the article in your newsletter and suggest they visit your site in order to read the rest. Lead them to your home base, and be sure it represents you, your brand and your offerings.


Prospects will come to your website to take advantage of the free, high-quality information you share there. They will stay when you show them your leadership in


your field. The result is that they learn about what you have to offer and begin to consider it.


Second, lead your prospects where you would like them to go. They may have come to your website to read an article you shared with them, but your goal is to have them take an action that may lead to a purchase from you.


Would you like them to set up an appointment with you to discuss different ways of working together? Would you like them to buy a low-priced introductory product you have? Be clear on what step you want them to take, and then be clear on asking them to take it.


By nature of the fact that your prospects have shown up, they are looking for someone to lead them. It is up to you to be sure that someone else doesn’t do it first.


Keep in mind that you can provide different calls-to-action based on where and how they entered your website. Just be sure they are concise and clearly defined.


Third, make sure that you have offerings at a variety of price points. While the best customer are the ones who see your maximum value and are ready to commit seriously to working with you, not every prospect will be ready to invest in a high- end package from the beginning.


Providing lower-priced offerings creates entry-level clients who will likely purchase more from you in the future. This is an excellent way to build up a pipeline while bringing in moderate incremental revenue.


I share often that the first investment I made with the business coach I have worked with for years was very small, but felt enormous to me at the time. Small investments that bring about large gains can breed very loyal and long-term clients.


With these three steps you will have a strong sales funnel that will make your email marketing a revenue generator for your business. It takes a little time to define exactly what actions you would like prospect to take, but once you have, the sky is the limit.


Suzanne Tregenza Moore teaches coaches and consultants how to Socialize, Mesmerize and Monetize effectively in their businesses using her Simplify Online Marketing System™. Her no-nonsense straight talk, clear, concise direction and technical know-how provide the support her clients need and want to get ‘out of their own way’ and take the necessary actions that get them more clients. www.SuzanneTMoore.com


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