Celebrity targets affluent families with camp at sea
Lucy Huxley
lucy.huxley@
travelweekly.co.uk
Celebrity Cruises is partnering with Lonely Planet to produce colouring books for passengers and introducing a Summer Camp at Sea programme aimed at affluent families.
The line is also creating a toolkit to help UK agents market to the
sector, ready for the peak booking period in January and February. UK managing director Jo
Rzymowska said families hadn’t previously been a key target for the line but she believes there’s an opportunity to attract that market. She said: “We have talked to
families on board and kids love the fact we talk to them as adults and not as kids. We feel that ties in well with our ‘Modern Luxury’
ethos and means we can offer a programme that is a mix of education and fun.” Operations vice-president Brian
Abel said the new Summer Camp at Sea programme was based on the so-called Stem subjects – science, technology, engineering and maths – popular in US schools. He said Summer Camps at
Sea, which will involve a range of activities from marine biology to cookery, also gave Celebrity a point of difference to other lines.
COOKERY LESSONS: One of the activities on the Summer Camps at Sea programme
A separate tie-up with Lonely
Planet has resulted in the creation of exclusive colouring books for the line, featuring iconic landmarks on cruise itineraries. Rzymowska revealed the new support material to help agents target affluent families would include a new training module on Cruising for Excellence, imagery of all the kids’ facilities and activities, and “proper collateral” about the
Summer Camps at Sea.
cruisingpower.org
DISNEY ON ICE: Disney Cruise Line is introducing the first Frozen-themed musical on board Disney Wonder. Frozen, A Musical Spectacular will be performed on the 2,400-passenger ship from November 10 when the ship sails from Galveston, Texas. It will be shown in the 977-seat Walt Disney Theatre and will include hit songs Let it Go, For the First Time in Forever and Love is an Open Door. Kevin Eld, creative portfolio executive at Walt Disney Imagineering, said: “Frozen is one of the most iconic animated movies ever, so this is a unique and special opportunity to retell the story on board Disney Wonder, transporting guests into the world of Arendelle.”
disneycruise.com
28
travelweekly.co.uk 11 August 2016
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
