OPERATOR NEWS YOU CAN USE
ica unveils new Plus Tours
GROUPS: Plus Tours will be for between 30 and 50 people
stay in multi-share accommodation.” The TrekAmerica 2017 brochure
of 30-50 people, compared with up to 13 on Original tours. Managing director Richard Hanson said the larger group size enabled the operator to offer more-comfortable accommodation at £15-£20 per day extra than the traditional tours.
“Plus Tours include breakfasts,
more activities and evening meals, and by offering larger groups and sharing the accommodation costs you can offset the higher value,” he said. “A lot of people who came to our website wanted a road trip-style holiday but didn’t want to
due out in September will feature four Plus Tours, all based on the operator’s most popular group tours. The itineraries are: 14- day Freedom + Falls tour, from £1,999; 14-day Canyons + Coast, from £1,879; 11-day Glaciers + Grizzlies, from £1,359; and 22-day Cities + Soul, from £2,699. Hanson said: “I'm positive they will be very well received. It could open up opportunities for us in the couples market and customers will probably be older than our average age of 24 to 25.” The average age for TrekAmerica’s Grand American
Adventures brand is 44 to 45.
trekamerica.co.uk
Premier Holidays and Penang start new marketing campaign
Premier Holidays is running a campaign in conjunction with Penang State Tourism. The promotion features
itineraries showcasing accommodation on the Malaysian island, with special hotel offers. Point-of-sale materials including posters of various sizes are also available to download from the operator’s website. Agents can earn up to £150 in Compliments Vouchers for every Penang booking, depending on the value. Savings of up to £830 per couple are available, plus a £50 deposit
for bookings made by August 31.
trade.premierholidays.co.uk
11 August 2016
travelweekly.co.uk 27
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