NEWS SPECIAL REPORT
Tui has led the way in marrying mainstream holidays with more-sustainable practices. Now sustainability director Jane Ashton has new targets in sight
Beach clean at Tui Blue Sarigerme Park last month. Inset: Jane Ashton
Tui aims to clean up as lea
Tui laid out its intention to lead the industry to a more sustainable future last autumn with the launch of a five‑year strategy entitled Better Holidays, Better World.
At its core were three pledges, or
‘pillars’, to be achieved by 2020: to cut carbon emissions by 10% on top of reductions already achieved; to deliver 10 million ‘greener, fairer holidays’ a year; and to invest €10 million a year in Tui Care Foundation projects in destinations. Sustainable development
director Jane Ashton has teams in place to ensure progress towards these targets. In the meantime, she is keen to stress other initiatives, saying: “Investing in the next generation is the real focus for Tui UK. We’re investing in the next generation of holidaymakers and of people at work.” She points out this links to
the findings of the Total Impact Measurement and Management (Timm) project the group carried out with the Travel Foundation
and PwC in Cyprus in 2014 (Travel Weekly, August 13, 2015). “The research showed tourism is often the biggest employer and
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biggest source of economic benefit in a destination,” she said. ‘Investing in the next generation’
aims to build on that finding and takes several forms. One is apprenticeships.
Next generation
Ashton said: “Tui has had a focus on apprenticeships since its Lunn
“We need to find ways to talk about greener holidays without mentioning the S word”
Poly days. Tui UK has trained 2,500 since 2007 and 6,000 since 2000. A further 2,500 have been trained outside the apprentice scheme in retail, engineering, IT and other specialist skills. “Half our retail management
team are ex-apprentices and a phenomenal number of people now in senior management roles began as apprentices.” Tui announced plans last week
to train another 2,000 apprentices by 2020. Ashton said: “We lead the industry on this. People will be able to start at entry level or above, at a mix of starting ages.” In addition, the group runs
Child’s play: Better World Detectives
“I would recommend Better World Detectives and will be using it again. The sheets for each lesson were excellent and the video clips of people needing our help were a great way to get the children excited about their learning.” Kirsty Doherty, teacher, Kingsway Primary School, Nottingham
graduate programmes in most of its source markets and an international graduate leadership programme. Ashton said: “We had 28 on the international programme last year.” (See ‘You’re hired’ box.) Tui is also increasing investment
in training in destinations, with the group’s Robinson Club resorts involved in hotel training schools in Agadir (Morocco), Pamfilya (Turkey) and (Kos) Greece. “We want to develop our hotel schools,” said Ashton. “The Agadir school is inspiring.
It takes 100 pupils a year, 50 men and 50 women, 18 to 19-year- olds, and puts them through an intensive one-year programme working four to five days a week in the hotel. Half of those who complete the course stay with Robinson clubs, the others are fought over by other hotels. We’re looking to replicate that with local partners in other destinations.” Back in the UK, Tui recently launched a sustainable tourism programme for schools entitled Better World Detectives, aimed at seven to 11-year-olds. Ashton said: “We worked with teachers to develop this
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