Left: An image from Tui’s Better World Detectives programme for primary schoolchildren
YOU’RE HIRED: TUI APPRENTICES
HOLLY FITZJOHN, Tui retail apprentice Holly joined the Thomson
superstore in Peterborough in March 2015. She has supported the regional store manager in training following the rollout of internal communications tool JAM and the Tui Knowhow platform. Holly says: “I’d been looking
der in sustainability
and it draws on social media, video, Skype and WhatsApp. The programme is set in Costa Rica and pupils have to discover, over six modules, why turtles are not returning to nest in a village. It was launched in April and downloaded by 800 teachers [before the summer holiday]. We’ll push it in the new school year. We want to get it into shops and get retail colleagues to go into schools and have it used in assemblies.” Ashton added: “We’re also
looking to involve schools in key destinations and investigate whether we can use the programme in customer-facing situations.”
Sustainability drive
She insists there is no let-up in the group’s commitment to making travel more sustainable, saying: “Sustainability certification is integrated into our purchasing strategy and distribution strategy. “The focus on driving down emissions is integrated into the group’s core strategy. It’s reflected in the Tui Group vision. It’s demonstrably part and parcel of what Tui is about. “It remains very important for
“The ultimate win would be to get customers demanding sustainable holidays”
investors that we’re performing and reporting on this.” Ashton confesses she was
excited by Tui’s announcement of a new aircraft order last month – when the group added an extra Boeing 787 and 10 short-haul, fuel-efficient Boeing 737 MAXs to the aircraft orders it announced in 2013. She said: “It indicates a commitment to driving carbon efficiency way into the future.” She noted: “We also look to be brochure-free by 2020.”
Consumer challenge Yet there is no let-up in new work. Ashton said: “We need to find ways to talk about greener and fairer hotels and cleaner technology without mentioning the S word. The language is a challenge. You say ‘sustainable tourism’ and most people’s eyes glaze over. It’s jargon. ‘Better Holidays, Better
World’ and our ‘three pillars’ are quite simple. We’re seeking ways to talk to customers about it. “The ultimate win would be
to get customers demanding sustainable holidays.” The Travelife hotel-certification
scheme run by Abta is one key element of this. Ashton said: “Travelife is important because of its breadth. It drives continuous improvement. Hotels really embrace it once they get going and see the benefit. But we work with all the certification schemes recognised by the Global Sustainable Tourism Council.” A second element is Tui Collection Excursions, introduced last year in 41 destinations and offering tours “with a local flavour”. “These are shaped by local communities in destinations such as Morocco, Mexico and Jamaica,” said Ashton. Half a million Tui customers took one last year. However, Ashton is already planning new projects and seeking new partners. She said: “The most exciting areas for me are developing partnerships with destinations and NGOs and working with the next generation.”
for a chance to work for Thomson before I knew about the apprenticeship scheme. I’ve learned so much over the past year and a half. I’d recommend the scheme to anyone.”
THOMAS JOHNSTON, Tui senior sustainability manager Tom joined
Tui’s international graduate management scheme in 2010. He says: “I did five
assignments and two weeks as an overseas rep, starting with three months in Hanover working with
Tuifly.com. Then I moved back to Crawley to work on group strategy and was involved in producing material for investors. I was new to the business yet would be sitting with chief executive Peter Long. It was fantastic. Tom had subsequent spells
in Toronto, Majorca and Sweden, and an “eye-opening” stint as a rep in Dalaman. He now works with
purchasing teams to implement Tui’s strategy on sustainability. He says: “We’re trying to
broaden the number of hotels which have certification, and are developing tools to demonstrate the benefits of being certified.”
11 August 2016
travelweekly.co.uk 11
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