NEWS TRAVEL WEEKLY BUSINESS CONTINUED FROM THE BACK
registered to vote and likely to vote. Excluding these adjustments, the poll found 35% for Leave and 33% for Remain, with 32% undecided or not planning to vote. We used this poll as a com‑
parison with the Travel Weekly research on holidaymakers’
attitudes to the referendum vote (graphics, back page) as they were conducted at the same time. However, a poll of polls at the start of this week suggested the two sides were neck and neck – as they were when TNS
conducted previous research for Travel Weekly in March. The survey suggests support
among younger adults for staying in the EU outnumbers that for leaving, but there is greater support for Leave than for Remain among older voters. There is clearly also a division by income and social class, with a six‑point majority for remaining among those in better‑off households (ABC1s) and 13‑point majority for leaving among those less well off (C2DEs). This fits with the strong preference for Remain among those having an overseas holiday this year. When TNS asked whether
respondents were registered to vote in the referendum, it found 10% were not, 5% didn’t know and 6% would not say. When it asked whether people intend to vote, TNS found 63% would ‘probably’ or ‘definitely’ vote and 26% would ‘probably’ or ‘definitely’ not, with 11% undecided or not prepared to say. The split of those intending to vote rose steadily with age, from 38% among 18 to 24‑year‑
olds to 79% among 55s and over. › The TNS survey for Travel Weekly involved interviews with 1,275 UK adults aged 18-plus, conducted June 9-13. The TNS poll published on June 14 was based on interviews with 2,497 UK adults aged 18-plus, conducted June 7-13.
Consumer research: TNS study shows latest holiday intentions
‘One in five yet to decide about a holiday abroad’
Ian Taylor
ian.taylor@travelweekly.co.uk
Just under half of UK adults have taken or are planning an overseas holiday this year, according to consumer research for Travel Weekly, and almost one in five have yet to decide whether to book a break abroad.
A survey of 1,300 adults by
research firm TNS this month found 46% have already taken or are planning an overseas holiday in 2016, with 29% having one holiday and 17% more than one. This was somewhat down on a
survey for Travel Weekly in March which found 52% intending to take a holiday abroad this year – 21% planning two or more holidays and 31% a single trip. But perhaps more interestingly
for the trade, 18% are still undecided about whether to book an overseas holiday – down from 23% in early March. An additional 10% said they would not have an overseas holiday this year but
More than half of UK adults plan a domestic holiday
One in five UK consumers remain undecided about whether to book a domestic holiday this year, while more than half have already booked or plan a UK break. TNS research for Travel Weekly
found 54% of UK adults plan or have taken a domestic holiday this year, with 33% taking one trip and 21% planning two or more. An additional 21% remained
62
travelweekly.co.uk 23 June 2016 FAMILY PLANS: 19% are still undecided if they will go abroad this year 10%
Brits planning overseas trip in 2017 but not 2016
do plan to take one in 2017. More than half of those aged
16‑44 said they had taken or would take a holiday abroad this year, compared with two in five of those aged 45 and above. Those aged 35‑44 appear
undecided when TNS interviewed consumers less than two weeks ago, but they could still book a domestic holiday for 2016. One in five (19%) said they were
unlikely to have a domestic holiday this year but would do so in 2017. There was little variation by age
among the one in five still debating whether to book a domestic holiday, but a higher rate of one in four among those with teenage children and those in less well‑off households. Adults aged 35‑44 appear more
likely than any other age group to take a domestic holiday, with 64% planning or already having had
HOME TURF: 21% of Britons plan two or more UK breaks this year
one this year. Only 25 to 34‑year‑ olds came near to this group, with
57% taking a domestic break. › TNS interviewed 1,302 UK adults for Travel Weekly on June 9-13
most certain about their holiday plans with just 14% undecided compared with 19%‑20% in every other age group. Perhaps surprisingly, one in five
(19%) adults with children under 16 also remained undecided as to whether they would have an overseas holiday this year. About one in six (16%) of those in better‑off households were
also undecided. › TNS interviewed 1,302 UK adults aged 16+ on June 9-13. The previous TNS survey was conducted March 1-3
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