TRAVEL BRITS 2016 EVENT PREVIEW
The Travel Brit Awards are now just over two weeks away. We caught up with some previous winners
T
he winner of the UK ambassador award at last year’s Travel Brit Awards has
explained how his domestic sales have grown year-on-year since he started selling UK product five years ago. Bill Lowe, head of travel at Love2shop
Holidays, picked up the award from Travel Weekly’s Lucy Huxley after demonstrating the agency’s commitment to domestic sales and marketing alongside the suppliers that host the awards.
Speaking in the build-up to this year’s event on July 10, he explained: “About five years ago, we started to recognise that domestic product was a great way of expanding your business, and we’ve never looked back. “I’ve attended the Travel Brits since it
started, and have now started taking other people [in the team]. They always come out of it with loads of useful product information and advice on how to sell it.” He added: “We’ve seen real growth in
cottages and lodges with hot tubs, but we sell everything from parks and lodges to apartments, theatre breaks and spa weekends. “To be named the UK
ambassador at last year’s Brits was a real surprise, but it was great to get that recognition and a real boost for the team. “We’ve seen year-
on-year growth through all our key domestic suppliers, including those at the Brits, so long may it continue.”
WHAT PREVIOUS BRIT WINNERS THOUGHT
w AIRWAYS HOLIDAYS, CONDOR FERRIES VISITGUERNSEY AWARD “We were absolutely delighted to receive the award from Airways Holidays, Condor Ferries and VisitGuernsey. Airways has given us the opportunity to improve our bookings to the Channel Islands due to its pricing and product range.” Midcounties Co-operative Travel, Swindon
w SHEARINGS AWARD “Simply being invited was a recognition that we are doing something well, but to win the Shearings award was fantastic and helped grow our local reputation.” Kieran O’Flinn, Grimsby Travel
w HOSEASONS AWARD “It’s a pleasure working with the Hoseasons team and I was really pleased to win its special recognition award. I am always excited to sell Hoseasons product as I know how fantastic it is.” Ginette Steele of Gin’s Viva Deals
AWARD: Lucy Huxley with Bill Lowe, Love2shop Holidays
w SUPERBREAK AWARD “As the homeworking division of our business started only four years ago, we were delighted to win the award. We have to thank SuperBreak for its support.” Sheena Darby, Midcounties PTA
w BOURNE LEISURE AWARD “We were thrilled to receive the award, the result of an incredible year for the business and a fantastic working relationship with Bourne, which provides our team with year-round support.” Travel by Inspire
w GREAT RAIL JOURNEYS AWARD “It was a great honour for Cannon Travel to accept this award. We work very closely with Great Rail Journeys and have booked many clients who have all had a wonderful experience.” Cannon Travel
w VISITENGLAND AWARD “We were thrilled to accept the award for best domestic promotion. It was great to be acknowledged for the commitment that went into supporting the Holidays at Home campaign, and we saw healthy increases in sales too.” Thomas Cook
w ABTA AWARD “We all recognise the importance of Abta and the role it plays in our business, supporting our colleagues and customers. Having the logo on our branches shows that Co-operative Travel and Abta are brands you can trust.” Midcounties Co-operative Travel
23 June 2016
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