training and support to our agents. We have included TripAdvisor ratings in our new brochures and we continue to review our documentation, communications, training academy, fam trips and technologies to ensure that working with us is as simple and rewarding as possible for independent agents.
Q. Will you be promoting any particular products or services around the event in July? A. In the lead-up to the AAAs we are hosting our first joint Gold Medal and Travel 2 Golf Day for our agent partners and have places on the first GM/T2 mega fam trip to the Caribbean later in the year up for grabs plus a host of agent incentives and promotions. We strive to keep ‘putting the fun back into travel’ and on the night of the AAAs we will have a few surprises and prizes up our sleeve.
Q. What’s your top tip for an agent attending the AAAs for the first time this year? A. Be sure to network. Make new contacts and chat with your peers, it’s a great chance to share insight and knowledge with each other. Dress to impress and make the most of the evening. Top tip – don’t forget the hangover cure for the morning after!
Q. What are your standout memories of previous AAAs? A. Last year we premiered the Uptown Funk sales team music video and the whole
team got up on stage to show off their dance moves to the industry. Kate Harris from Inspired Travel also got involved and won a trip to New York.
Q. What experience do you have of winning awards and what does it mean to your business? A. We’re really fortunate to have won a number of awards over the years that take pride of place in our Preston and Glasgow offices. We recently won our first joint award, of which we are incredibly proud. Awards are something we never take for granted and
are incredibly grateful for the support from agents and suppliers. The recognition spurs us on and inspires us to grow our relationships with our valued partners. We know how great it feels to win and are thrilled to be able to support an event that rewards agent and their achievements.
Q. How do you see the future for the agency sector – both in the short-term and long-term? A. The ‘death of the high street’ has been a hot topic for over a decade and yet we continue to see new agencies opening up, offering a specialist product
and flourishing. Travel agents add value, offer incredible knowledge and always deliver on service. These days, customers are increasingly cash rich and time poor. By making their lives easier, we firmly believe that independent agents will always have a future.
Q. What song is guaranteed to get you on the dancefloor at the AAA after-party? A. I can’t reveal this I’m afraid! Let’s just say our key account managers’ pop star alter-egos may be making an appearance on the night… watch this space.
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Sponsors RIVE R CRUI SE S
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