AGENT


ACHIEVEMENT AWARDS 2016


Our shortlisted companies are gearing up for the biggest celebration of travel agents in the UK – the Travel Weekly Agent Achievement Awards. Here we chat to Gordon McCreadie, director of sales and marketing B2B for headline sponsor dnata Travel UK.


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Q. Tell us why you are sponsoring the 2016 Agent Achievement Awards A. The AAAs are a key date in the diary as it is the only night of the year where independent travel agents are recognised for their achievements and success. Our key account managers and the senior team will be attending to celebrate the incredible agent achievements. The trade continues to be our only route to market and anything that supports that is incredibly important to us.


Q. Why do you think the AAAs has such a special place in the hearts of the trade? A. The event celebrates agents’ achievements but is also a great opportunity for owners and directors to publicly reward their frontline staff for all of their hard work. It goes without saying that it’s always a really fun evening and a brilliant opportunity to catch up with peers and friends in the industry.


Q. What you are doing to improve your relationship with and service for agents? A. In the last 12 months we have invested heavily in a grass roots review of Gold Medal and Travel 2. It’s key that we continue to listen and react to agent feedback. As a result of the review we have reduced the geographical areas covered by our key account managers, enabling them to focus on smaller regions and providing more one-on-one


Headline sponsors 6


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