2 INDUSTRY NEWS
Dairy packaging trends highlighted by Stora Enso
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onsumer preferences and buyer trends in dairy markets and how these are impacting
business for brand owners and retailers are discussed in the latest Viewpoint report from Stora Enso. “In the competitive dairy market,
packaging can play a significant role as a vehicle to grow market shares,” said Björn Thunström, SVP Marketing & Innovation, Stora Enso Packaging Solutions division. “Packaging is a means to differentiate as well as optimise the value chain, or put in another way, increase sales while also reducing costs.” The report highlights what Stora Enso thinks are the global drivers on dairy packaging innovation: Health & Wellness – Brand
owners respond to the increased demand for health by promoting multiple products on limited shelf space. This makes it challenging for shoppers to navigate the dairy shelves which makes packaging even more important as a vehicle to differentiate. Convenience – A busier lifestyle
spurs consumers to save time by eating and drinking on-the-go,
Pulp Paper & Logistics
including dairy. Hence, packaging innovation is increasingly small, portion-controlled, re-sealable and fit-for-purpose, resulting in increased product variation. Value for Money – The dairy
market is characterised by maturity and slim margins on traditional bulk products. Value for money becomes key when the economy slows down and competition is fierce.
The dilemma for brand owners is that shelf space is too small to fit all new innovations, so Stora Enso offers two potential routes for growth: • Go on-line: Consumers are
taking online grocery shopping to heart and dairy has significant potential. Innovative packaging and delivery can be used to keep the cold chain intact. • Go outside dairy: Innovative,
“Packaging is a means to differentiate as well as optimise the value chain,” says Stora Enso’s Björn Thunström
value adding dairy products can be positioned for retail categories outside the crowded chilled dairy shelves. To download the full Viewpoint
report, visit
www.storaensopack. com/press-media
Packaging board business sale completed
Weyerhaeuser has completed the sale of its liquid-packaging board business to Nippon Paper Industries Co for US$285 million in cash and expects to use much of the after-tax proceeds to pay down debt. The business comprises a mill
September/October 2016
at Longview in Washington state, with an annual capacity of 280,000 tons. US-based Weyerhaeuser is one of the world’s largest private owners of timberlands, and the production of wood and cellulose fibre products, and since February
2016, when it merged with Plumb Creek Timber Co, generates sales of $8.5 billion a year. “Nippon Paper Industries is acquiring a strong portfolio of high quality products and a well-regarded employee team that has contributed much to
Weyerhaeuser over the years,” said Weyerhaeuser’s chief executive Doyle Simons. “This transaction further
focuses our company as we work together to be the world’s premier timber, land, and forest products company.”
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