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business spotlight continued from page 70


Heimbach explained, “ An example of that will be our first fashion and hat showcase event on Sunday, July 10 It’s really going to be a fun event! The Rage Monthly asked Heimbach to explain why people should consider buying locally as opposed to online? “With hats in particular you really need to try them on. Think of it like buying jeans, you wouldn’t just buy a pair online that you never tried on, would you? There is a lot to consider. Fit, style and proportions...Hats really are a tangible thing.” As for buying locally, “We are firm believers that people should support all the small unique businesses San Diego has to offer. Ones that have a personal investment in seeing their community thrive. We are a small business with fewer than 60 employees, although we have a large online presence, we encourage every customer to stop into a store. We find it best to make a personal connection with our customers. Our online store has never interfered with our love for those that have supported our brick and mortar locations. We are not here to convince people to buy hats we are here to make them feel good about themselves.” When asked why for some, hats are considered “old fashioned” and for others they never go out of style, the response was succinct, “They never go out of style. All fashion has its trends and hats have transcended from a movement into a full blown addiction for many. It’s like having the perfect shoes for that perfect outfit. Sometimes you just really, really need a hat to set the look off.” The Village Hat Shop, aside from its grand


example of that will


our brick and mortar locations. convince people to buy hats we are them feel good about themselves.” why for some, hats are considered and for others they never go out of


response was succinct, “They never go fashion has its trends and hats have a movement into a full blown many. It’s like having the perfect perfect outfit. Sometimes you just a hat to set the look of


Shop, aside from its grand


selection of hats, has many other services available. Here’s a list the main office mentioned of things they have to offer, “At any given location, our employees are the heart of our store and they excel in what we like to call ‘hatology


you consider them as a personal shopper of sorts, “Our employees are awesome, come in, let them know what your likes and


we like to call ‘hatology.’” They suggest consider them as a personal shopper of sorts, employees are awesome, in, let them know your likes and


has many other services available. main office mentioned of things “At any given location, our heart of our store and they excel


hillcrest manager jay heimbach


removal, sizing, remolding and much more. Any hat that is purchased from us, we take care of and freshen up for the customer throughout the life of the hat.”


dislikes are and they will be able to find you that perfect hat; from sizing to proportion. Beyond that, we offer a variety of services like steam cleaning, brushing, stain sizing, remolding


that is purchased from us, up for the customer


Pride is coming up, so we asked Heimbach what unique selections they had for locals to show their pride, “Pride is about being who you are and being proud of it. We of course, have a ton of fun and festive hats for Pride—beyond that—we have hats that will make you feel confident and comfortable as you express your individual style. At the end of the day, isn’t Pride about celebrating who you are as an individual and being comfortable and


Pride is coming up, so we selections they had “Pride is about being of it.


of course, have hats for Pride—beyond


will make you feel confident you express your individual


, isn’t Pride about celebrating individual and confident?”


The Village Hat Shop is located in Hillcrest at 3821 4th Avenue. For more information about this and their other three locations, call 619.683.5533, or to place an order online go to villagehatshop.com.


3821 4th A this and 619.683.5533,


72


RAGE monthly | JULY 2016 | JULY 2016


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