Industry
John Deere Limited groundscare division launch in Nottingham, 1986
4010 - the UK’s first 100hp tractor - and 4020, which were imported from the USA through a franchise operation. Of those original dealers who continued with the new company from 1966, two are still John Deere dealers today, selling and supporting both agricultural and turf equipment, and are owned by the same families - Ben Burgess in Norfolk and L E Tuckwell in Suffolk. In 1970, John Deere Limited was awarded
HM The Queen at the Royal Smithfield Show
the Royal Warrant as suppliers of agricultural equipment to Her Majesty The Queen; this was extended in 2006 to include groundscare and horticultural equipment, a business the company moved into in the UK and Ireland in 1986. John Deere now offers Europe’s broadest single brand range of commercial and consumer equipment for lawns, gardens, parks, playing fields, golf courses, sports grounds and other amenity turf maintenance. David Lowes, the founder of John Deere
turf dealership Greenlay Ltd in Northumberland, made his own mark on the company’s history by effectively pioneering
the use of John Deere diesel engined lawn tractors for commercial mowing in the UK. This makes Greenlay the oldest John Deere
groundscare dealer in the country. Indeed, David Lowes started selling John Deere lawn and garden equipment in 1972, nearly fifteen years before the UK company set up its own groundscare division in 1986. Deere & Company’s first lawn and garden
tractor was the 7hp 110, which started production at the Horicon Works in Wisconsin in 1963 - so the story goes, because the company wanted a machine to mow the lawns in front of the worldwide headquarters in Moline. The very first 110 produced by the factory is now on display at the Smithsonian Institute in Washington, DC. And, although John Deere Limited was
established in 1966, it would be many years before it sold anything but agricultural machinery in the UK and Ireland. The fledgling groundscare business therefore relied on other importers, initially Stanhay and a separate parts business in Suffolk; then, in 1972, a new company in Surrey
An original 110 lawn tractor working in the grounds of Deere & Company's worldwide headquarters at Moline in the early 1960s
guest appearances on the John Deere stand at the RHS Chelsea Flower Show
134 I PC JUNE/JULY 2016 Phillips has made two special Brand ambassador Zara
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