Industry


John Deere


Fifty years over here!


J John Deere 132 I PC JUNE/JULY 2016


ohn Deere, the blacksmith who founded Deere & Company, secured his place in history in 1837 with the invention of a self-scouring steel plough that helped open up the


American prairies of the mid-West to agriculture in the early part of the 19th century. The basis of the Deere philosophy goes back to the founder himself, who said: “I will never put my name on a product that does not have in it the best that is in me.” Nearly 180 years later, 2016 marks the 50th anniversary of John Deere Limited in the UK and Ireland. The company started trading from Langar, near Nottingham in January 1966 and, from those very small beginnings, it has grown to be the biggest supplier of agricultural and turf machinery to the British and Irish markets. John Deere’s oldest tractor, the 25hp


Waterloo Boy from 1918, was originally sold in the UK from 1915 under the Overtime name; it was given credit for helping to win World War I by putting in many hours of overtime producing food for the war zone and the home front. Later in the 20th century, John Deere three wheel, high clearance tractors came into East Anglia from America at the end of the Second World War, under the lend lease deal. John Deere Company Limited was first


incorporated on 22 August 1951, but plans to set up a UK manufacturing site near Glasgow in the 1950s were frustrated (although John Deere Limited’s registered office is still in Edinburgh). As a result, in 1956 the American parent company Deere & Co purchased the Heinrich Lanz business, which included factories in West Germany and Spain, and access to established dealer


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