Best’ in under three years &B Association - by Sue Burrell


We joined, and were lucky to have Millgate featured as the main picture on all the advertising. We took over £2,500 in advance bookings in just 14 days. The rate was very low and we just covered costs - but we gained loads of really useful feedback from the guests and they also gave us reviews on TripAdvisor, rating us 100% Excellent.


This encouraged new visitors to book at the full room rate. We soon found ourselves with 85% occupancy in our first six months!


TripAdvisor has been the best way of encouraging guests to book, and we built up


a strong base of repeat bookings.


In February 2013 after 10 months in business, we were voted 23rd best B&B in Europe and 15th in the UK in TripAdvisor’s Awards. The next year we were in the World “top ten”, before hitting the “No. 1” spot in 2015.


I would recommend the Bed & Breakfast Association to anyone as one of the most cost effective tools for an accommodation provider. We continue to find useful contacts and read about Industry trends so that we can stay one step ahead. We are very happy in our new business venture but we couldn’t have done so well without a little help from our friends.


Visit our website: | bandbnews.co.uk | 9


As I said to Andrew at the time, we would never have been able to have our telephone plugged in as there were so many time zones, calls would have been coming in 24 hours a day.


Although on the upside, I am able to say I turned down CNN, which sounds very flash!


www.millgate-masham.co.uk


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