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| Bed & Breakfast News | March - April 2016
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How to make your B&B stand out from the crowd . . . by Adrian Flux insurance
Unless you’re lucky enough to be running a bed and breakfast business in an area where there are more customers than there are available beds, you need to make sure your B&B stands out from the crowd so that you can proudly display your ‘no vacancies’ sign every night.
Once you’ve perfected your rooms, your service, your breakfasts and your advertising, it’s often the little touches that make the biggest difference to a guest’s stay.
Guests are far more likely to leave a great review online if their experience exceeds their expectations than if it simply matches them (and even more likely to leave a bad review if it falls short of their expectations).
So set out to exceed expectations by going the extra mile with Adrian Flux Insurance Service’s tips to help your B&B attract the business you deserve.
The little touches that make your B&B stand out from the crowd:
Being an interesting host is great, being an interested host is even better. Ask your guests about themselves and about what they are looking for from their stay and if you can do anything to improve their time with you.
Don’t offer services you don’t intend to maintain. If you advertise that you will pick up guests from train stations or airports or that you can offer afternoon teas, make sure
you do. Guests may have chosen your establishment for the extras you offer and will be disappointed before they’ve even stayed.
Be prepared to answer questions about what your local area has to offer – gather leaflets, keep on top of new openings (especially restaurants) and be quick to point out the places that other guests have told you they have particularly enjoyed.
The little touches make a big difference – make sure you are on hand to welcome your guests at the door and offer to carry their luggage to their room (immediately!). Don’t crowd your guest the second they arrive, simply tell them where you are and offer them a tour of the B&B later.
As you leave them in their room, offer a hot or cold drink, even if they have tea-making facilities in their room.
Think ahead for your guests and leave an umbrella stand by the door with spare umbrellas so that if there’s a sudden downpour, they won’t get soaked.
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