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Thomas Messett, Chief Marketing Officer for eviivo, commented:


“It’s actually quite staggering that over 10% of B&Bs in the UK aren’t working with any of the three biggest travel booking websites out there, knowing that these are really cost effective and this is where the vast majority of bookings happen. Those who work with the top three travel booking websites have a year-on-year growth in online bookings of circa 80%, whereas those who don’t work with any actually see their year on year bookings declining by nearly 1.5% from one year to the next!


“Yet somehow, B&B and small hotel owners are convinced that social media is the way to go and that it is something worth investing a lot of time and money in.


But facts and figures don’t lie. Throughout our research we found that 87% of those B&Bs that have a Facebook page actually have less than 1,000 fans - with the vast majority of those being local people keen to remain in the know about cultural events happening on their doorstep.


“Besides, when we quizzed holidaymakers on who they turn to for recommendations on where to stay, it is clear that social media isn’t top of their list; with only 8% having ever booked a stay in a B&B because it had a social media profile.”


Of the 2,000 people surveyed by eviivo, 44% said they checked review websites before booking a stay, whilst for another 39% it is all about following friends’ recommendations.


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