As this is action-based research, the
team take a formative approach, working alongside the business partners to target specific objectives and goals. “Once we’ve defined their understanding of innovation and community and their understanding of users and value creation, then we’re set to go in terms of scoping how we might go about working with them,” Signe explains. “We have a very intensive two day camp where the businesses meet up with the researchers and do a number of action-based research
exercises. Once
common understanding of goals and objectives there will be a number of conceptual ideas. This is when we get
align our understanding of how to develop a project plan.” This alignment process
is crucial in order for all parties involved to find common ground, as well as for the business involved to glean new insight and the researchers to gain in- depth knowledge. It’s also a fragile process that
requires management. there’s a
understand their local environment. “They wanted to help the co-workers share ideas and reflections from their daily route with each other,” explains Signe who says they developed an in-situ app that worked as a filter camera the staff could take on their daily route that collated images to produce a sequence. “Perhaps to help the next co-worker not trip over a broken pavement, or pass on ideas of where to park their car, or even come up with conceptual ideas of how the post might
improve the area or expand the business.” each ready to “We hope that
this project will bring a better understanding of how and
when to engage in social
careful “Researchers
technology” project
and
businesses have different approaches to what project-management entails so the management style has to be quite agile. The important thing is to ensure that the researchers
and the businesses have space to reflect and focus.”
Tools for innovation The formula of combining business and research and the methodological approach of the project is proving effective and, after only 18 months, six prototypes have been produced. “We’re moving at a very fast pace,” agrees Signe. “We sketch concepts, we refine these concepts and in the end we hopefully have a prototype. All the businesses we have worked with have come up with some interesting and out there solutions or concepts for CBI.” One prototype developed so far is an
app for the Danish postal workers. In line with other developed countries, the postal service in Denmark is presented with a huge market challenge as people have stopped
alike
While Signe prototype
says has
been different, she has been surprised by the often abstract concepts that have emerged and, as with the postal workers app, the idea that technology can be used as a tool for reflection. the gap
“Bridging
individual’s and
sharing
between the reflection within
the community is something we haven’t solved at this point, but we have looked at what
sparks reflection and how you might collect reflection through an app that can actually offer some input into a community and lead to a collective innovation process.”
A new way to do business The implications of this research could have huge potential for the way businesses operate and conduct relationships with their communities. While this psychological leap may present a paradigm shift for less progressive companies, Signe believes engaging in community based innovation is ultimately an enriching process with positive results. “From my perspective this is all about empowering businesses to do smart business at the intersection
of technological adaption, sending letters. Their
strength, however, lies in the long- serving community of postal staff who
www.projectsmagazine.eu.com
user recognition and innovation. CBI to me has to be a respectful way of doing business. Once you start engaging with your customers, even your employees, via social technology you’re crossing boundaries into a private sphere. Somewhere between the private sphere and the business sphere lies some powerful concepts where businesses can do business whilst doing good.”
★ 111
Project Information AT A GLANCE
Project Title: Community-based Innovation (CBI)
Project Objective: The objective is to facilitate the integration of Community-based innovation as an innovation practice in businesses and show how CBI can create value for businesses through strategic involvement of users, customers and employees via social media, online platforms and mobile technology.
Project Duration and Timing: 3 years. April 2011-April 2014
Project Funding: Danish Agency for Science, Technology and Innovation. Ministry of Science, Innovation and Higher Education. Budget: 36,7 mio. DKK. Funding from The Danish Council for Technology and Innovation: 12,4 mio. DKK
Project Partners: Danish Technological Institute (consortium manager), Alexandra Institute, IT University of Copenhagen, Aarhus University, Danske Bank, Post Danmark, Nosco, Social Square, Boblr, Muuse, IO Interactive, Vega, FDB, Designdelicatessen.
Main Contact:
Signe Skov-Hansen Signe Skov-Hansen is a sociologist with a background in linguistics. As an experienced interviewer and user researcher, she has developed and tested active user typologies with businesses, planned and implemented social media and community strategies on- and offline for magazines, in the political sphere and at the DTI.
Contact: Tel: +45 7220 2768 Email:
siha@dti.dk Web:
www.communitybasedinnovation.com www.teknologisk.dk/ projekter/community-baseret- innovationskonsortium/30986
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