businesses,”
says
consortium manager
Signe Skov-Hansen. “What aspects of working with communities, either online or offline, might increase innovation in your company and how might you go about involving specific groups of users in an innovation process in your company.” As well as exploring the motivation of a
community (what brings them together, what keeps them there and how do they
community-based innovation. “We have the chance to actually develop technologies that we can test to see whether they support community based innovation and we have the opportunity to study what people do,” says Signe.
Working in partnership This project is the development of an idea proposed five years ago by the DTI to
were overwhelmed by applications to join researchers in this most recent incarnation, which boasts a consortium of 9 business partners working alongside researchers from Danish universities. Each business in the consortium is given
roughly six months to work with researchers to define their community, identify their needs and contribute to the development of a prototype that has the potential to facilitate community based innovation. “We
ask
“We have seen quite a few businesses testing the waters of social technology, and we have encountered businesses that have just kept away from it”
contribute) the team will also look at the technology that facilitates communities, such as Smart Phones, iPads, desktop computers or even tangible objects i.e. a hanger in a store. A further objective of the project is to develop hands-on tools that might assist a business in encouraging
create a community for inventors to share ideas and co-create with businesses. While Signe says, at the time, the response for requests for consortium members was slow, the rapid development of technology since then has proved this concept to be a burning issue for businesses. The team
each business
partner, ‘What is community for them?” explains Signe. “Be that staff or customer based,
those who aren’t customers but
who are interested in other aspects of your product, a combination; or people who you find intriguing in terms of the future scope of your business.” The term ‘innovation’ also needs to be
defined at the outset in order to identify what constitutes value creation for the particular business. Signe explains this is a term with a broad definition: “We don’t pre- define whether value creation is economical or whether it – at this stage - is a matter of understanding your users better.”
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