EXECUTIVE SUMMARY
relevant organisations like care givers. The purpose here was for the teams to identify a need or an opportunity relevant to enabling older people to live active and healthy lives for longer at home. As Microsoft Innovation Centre, Flanders’ Tom Braekeleirs put it: “The idea was to change the world or go home.” Some teams had come prepared with pre- planned solutions and used this time to test these out on potential end users. Our intrepid students had no such plans in place and used the sessions to understand the people they were talking to and try to relate what they heard to how they would face their situation themselves or what they would want on the market to help them. “We didn’t know what to expect,” says
Maurits. “We just came because we wanted to do something new.” The team decided to address the very real
“We just came because we
something new” wanted to do
issue faced by older people of social isolation, looking at the problem in a very refreshing way that also involved young people – and YO- Tickets was born. YO-Tickets is a simple, scalable web platform
that provides membership incentives for events like cinema, theatre and music concerts. Members, young and old, select an event they wish to attend and other members are able to join the group attending that event to receive the same benefits, like discounts, venue tours, meet the stars or free drinks afterwards. Young members join YO-Tickets with the
aim of meeting older people to help and support them if they are lonely – and receive attractive benefits as well as the chance to meet interesting people in return. Older people join to meet others, young and old, as well as to enjoy social events. Those electing to attend any particular
Tom Braekeleirs
event meet up before hand, planned through the site, attend the event together and enjoy the benefits together. This provides company for the older person through interaction with the group. Groups can also interact on the YO- Ticket site, exchanging comments about the event they have attended, reviewing films or planning new activities. Venues are incentivised to participate as a way
of filling empty seats and bringing in customers who may not otherwise attend their events. The group presented a very well thought-
through plan for YO-Tickets, demonstrating a real understanding of the market, of the challenges facing older people and of the need not simply to provide something for the older person but to involve the wider society in something that is both socially and commercially attractive. “I really like the idea of linking IT with care
and health,” explains Nathalie. “I am thinking about becoming a doctor, but I also like to
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