FOREWORD
LEARNING FROM THE FORUM Rafael de Andres Medina, President of the AAL Association
W
e wanted to use the AAL Forum in 2015 to get a better understanding of the active ageing ecosystem, the challenges it creates and the opportunities it brings. We also wanted to look at
what added value AAL can bring to that ecosystem and how AAL solutions will best benefit society, industry and individuals. Of course, the best way to understand all this from every viewpoint is to involve those on the ground – the product developers, carers, researchers, investors, policy makers and, naturally, the end users. With 650 delegates present at the Forum representing all those categories and given the chance to interact, debate, argue, discuss, plan, collaborate and brainstorm ideas, it is little wonder that the event has helped reinforce AAL’s resolve to continue pushing our projects to deliver solutions to the market as well as help us understand more of what it is we do well and more of what it is we need to change. We must remember that this is a huge economic opportunity for everyone involved in the ageing market. Collectively, older people have
€3bn to spend in Europe alone and as more of us are now living longer, this market can only grow. Meanwhile, care providers, both formal and informal, are open to the possibilities that technology brings to provide the support, security and help they need to look after older people either remotely or in the home. So it makes absolute sense to involve
all these users every step of the way when developing products, thinking up new ideas and entering the commercial realities of selling in the ageing market place. This is why another vital part of this Forum was the active participation of users and sessions focused on finding out what they think, what they want and what they are prepared to pay for. The Forum provided us with the focus
on which to discuss all these issues, while with innovations like the hackathon and the matchmaking sessions, it also provided fresh approaches to the sharing of ideas and collaborative possibilities. The fact that the hackathon was won by a team so young and optimistic is encouraging indeed. With all this interaction and
to the sharing of ideas and collaborative possibilities”
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“The forum provided us with fresh approaches
involvement of stakeholders, as well as a keen focus on business modelling and the support for ideas and entrepreneurship, I am convinced that we have come away from the AAL Forum 2015 with a much more rounded sense of what solutions we need for a better quality of life for older adults and how innovation and social inclusion should be at the heart of all we now do.
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