EXECUTIVE SUMMARY
How do you create dialogue with the general public about the issues surrounding active and healthy ageing? IWT is an active partner in Flanders’ Care. Flanders’ Care is a coordinating platform that aims to improve the quality of care through innovation and to stimulate responsible entrepreneurship in the care economy. The Flanders’ Care platform collects all relevant information on care and active and healthy ageing initiatives and communicates it to all stakeholders, including user groups and the general public. This is done through media, events, strategic workshops and more. One great example of engaging in dialogue with older adults was the organisation of an ‘experience day’ by the Care Living Labs, which are funded by IWT. It took place the day before this year’s AAL Forum, inviting potential users to get to know the activities and results of the care innovation projects of the living labs. See page 20 to read about this interactive user session.
What do you think is lacking in terms of real market penetration and the adoption of these solutions? How do you think this can be improved? The care markets are fragmented. This is related to the funding of the care actors and the regulation in the different regions and member states in Europe. A more consistent funding and regulatory framework would
“We can promote the adoption of
new solutions by improving contact between
all actors in the ageing space”
contribute a great deal to the development of a single care market. On a smaller scale, we can promote the
penetration and adoption of new solutions by improving contacts and collaborations between care providers, care users, knowledge centres and the business community. The better that these actors know one another and collaborate, the faster innovative solutions for the care sector will get into day to day practice.
Is there anything else you would like to add about the relationship you have with AAL, iMinds and active and healthy ageing in general? Active and healthy ageing is a goal for all of us. It is not that difficult to convince people of the necessity to invest in the quality of life of older people. We all know some older people and one day, hopefully, we will be one of them ourselves. Moreover the societal costs that coincide with ageing are increasing rapidly. Investing in the development of new services, new tools and new products which enable us to fulfil these expectations and manage the costs is the way to move forward, and this is exactly what iMinds Health and AAL are aiming to do. IWT will, on behalf of the Flemish government, keep on being their active and supporting partner in doing so.
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