EXECUTIVE SUMMARY


“People of all generations should be involved


in the innovation process for


AAL products”


implementation. From start to finish, ideas were flowing. Questions addressed included how to


motivate older users to attend the intensive research and usability tests, how to remove the stereotypes and prejudices about older adults and technology and how to surmount the notion that health isn’t as important or as popular as we like to think it is! The tables quickly got to work and there was a palpable sense that real issues were being tackled and relationships being formed. Of course, it was important that once the


different groups had formulated their views, the outcomes were addressed and the ideas shared. Common themes arose from all tables.


Agreement was reached about the need to get away from the common process of developing products for older people and the need to involve all stakeholder groups at every stage of the innovation and commercial process. Consensus was also reached on the need to focus on lifestyle instead of health, while the need to break down barriers using an intergenerational approach to innovation was also a common theme. People of all generations should be involved in the innovation process for AAL products, as well as in the process of product use and adoption. It became evident that the user


wants products that they can trust if they are to use them in their day-to-day lives. Suggestions of how ICT can be built into every-day activities older people like to do, like bridge, poker or bingo, was also thrown


WWW.AALFORUM.EU | 43


into the mix as a way of maintaining on-going engagement with the end user throughout the marketing process. The interactive nature of this session seemed


to typify the mood of the Forum 2015 and highlighted the optimism there was for positive change, not only in the way AAL addresses the development of solutions for older people, but in the way those people for whom these products are designed become an essential part of the process at every step of the way.


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