EXECUTIVE SUMMARY
“There are five years of AAL projects now and people complain that this has
not resulted in enough products reaching the market. We need to change the way we decide what to fund. If you keep
having the same evaluation criteria, if you keep approving the same proposals in the same way, you will have the same results”
“We need a more agile approach. Look at the idea first and then start to find the missing pieces. So, start with a very short, two-page pitch for an idea; then apply an accelerator programme. Appoint expert AAL coaches to help them complete the process – fill in the documents, help find the missing parts, develop a business proposition and then look at funding”
“What happens now is
that you have to identify and find the missing parts yourself, you have to
write the overall make a full proposal.
It’s hoop after hoop. Too many great ideas are thrown out because the proposal is not good”
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solution, find partners and then
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