The Treadmill Factory head office, Markham, Ont.


quality, I decided to create my own electrical controller that, at the time, was superior to almost anything else out there,” says Proudian. “I figured that anyone can sell a treadmill, but how many people can actually under- stand them and fix them?” With money from his flea market


sales, he put himself and his young- er brother Shant through university. He became an expert in components and electronics, was hired as an expert consultant by top manufacturers like General Electric, and then he launched The Treadmill Factory. Today, The Treadmill Factory has


Manufacturing in Qingdao, China


grown from a fledgling, part-time endeavour to a thriving exercise


equipment superstore with more than $20 million in annual sales. The com- pany has five stores in Canada, a new head office in Markham, a dominant online presence and, two years ago it launched an American division in Houston, Texas. There is also a new 100,000 sq. ft. manufacturing facility in Qingdao, China. The Treadmill Factory employs


more than 50 people in Canada alone. Five years ago, it added its own team of web design, SEO, marketing and photography specialists. This allows the company to receive a new product in its warehouse and within an hour have it uploaded for sale on its web- site. Proudian believes this process


» May/June 2015 Fitness Business Canada 43


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