HOW TO SMILE FOR
Gareth Nock, group exercise instructor and team training coach, GoodLife Fitness, Toronto. Photographer: Sarah Thomas Moffat
“I love this photo because it really captures everything I stand for– strength, focus under pressure, determination and perfection. The photographer stood on a high platform, and it took several tries to get it right.”
THE CAMERA Aim to look relatable and approach- able in your photo, says photograhper Cathy Chatterton. At your photo shoot, you can help create a natural smile by standing up straight, thinking about a funny or happy experience or someone you love, and by taking regular breaks to open and close your mouth to relax your facial muscles.
Erin Guppy, personal trainer
and group exercise instructor, Sweat Co. Studios, Vancouver
photo background look best there? Pose for your photo outside if
you train your clients outdoors, says Chatterton. And if your facility has beautiful windows or architectural details, use them to create a beautiful background.
Trust your photographer Don’t be surprised if the photogra-
pher asks you to tilt your head at an odd angle or reach your head slight- ly forward or if she stands on a stool or ladder. “We’re looking for the per- fect light, the most flattering angle for your face and neck, and an expression that reflects your personality,” says Chatterton. If you have specific poses in mind,
bring sample images to help the pho- tographer understand what you want to achieve. But don’t over-think it and arrive stressed from too much prepara- tion. “The most important thing is to find a photographer you really connect with so you can relax and enjoy the shoot,” says Chatterton. “Arrive with a few outfits, your hair and make-up looking great, and then trust the pho- tographer take it from there.” FBC
Ryan Fahey, Davis Fitness Consulting, Halifax. Photographer: Melissa Hayes
Time to Re-Visit Your Bio? Keep your bio, which oſten accompanies your pub-
licity photo, informative, simple and succinct. Include your name, a few phrases describing what you do, a reference to your skills and experience, and a call to action (e.g., contact information or a link to your website). Avoid using flowery adjec- tives—such as, “highly-respected,” “amazing,” and “outstanding”—to describe yourself (aſter all, read- ers know that you are the author). Instead, let your skills and accomplishments speak for themselves.
Carol Bloemen, registered holistic nutritionist, Toronto. Photographer: Margaret Mulligan
“I was going for a friendly yet professional look since I do counselling. Margaret finds professional make-up sometimes looks unnatural, so I put on my everyday make-up and she did a few digital touch ups.”
May/June 2015 Fitness Business Canada 35
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