FBC TRAINERS


BY BARB GORMLEY B


efore the days of LinkedIn, Facebook and Pinterest, most fitness pros could get away with a so-so headshot taken in the backyard by a


friend or cropped from a family wed- ding shot. But in today’s business world, it is


important to present yourself as a pro- fessional in all ways. High-quality pub- licity shots that accurately represent you and your personality can instantly attract potential clients to your busi- ness and services—or send them seek- ing another more-appealing face. Use these tips to get a photo you’re


proud to display.


Go for great grooming Be sure your hair has been recently


cut or styled, and if your budget allows for it, women should have their make- up done professionally, says Cathy Chatterton, a veteran Toronto photog- rapher. “But be sure the make-up isn’t too heavy,” she says. “Your overall goal should be to look your very best self.” Pay particular attention to your


hair, says Chatterton. “Good lighting can help smooth out skin tones and I can touch up a shiny nose, but I can’t fix bad hair.” Many photographers have a little face powder on hand to eliminate shiny spots for men, and they can also touch up any blemishes and stray hairs in the editing process.


Dress the part Choose clothing and colours that


reflect your personality and make you feel good. They should flatter your skin colour and figure and not distract from your face. Fabrics with busy pat- terns, for example, can be too domi- nant and draw too much attention. “Bring three or four tops that are


34 Fitness Business Canada May/June 2015


FOR FITNESS STAFF, INSTRUCTORS, PERSONAL TRAINERS & REHAB, SPORT & WELLNESS PROFESSIONALS


BEST FACE FORWARD


different colours and with different collars and necklines to give yourself more options,” says Chatterton. Then let the photographer determine which choice will photograph best.


Consider the context If your photo is for your website and


its predominant colours are blue and green, how will the yellow top you’re wearing look? Will a light or a dark


Maureen Wilson, owner,


Sweat Co. Studios, Vancouver. Photographer: Malcolm Parry


“The photographer, who took this photo for his society column, has the great ability to capture people’s true essence. He shot this with very little muss and fuss, and his relaxing banter and swagger quickly made me comfortable. This is the shot that I get the most compliments on.”


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