TICKETING
DYNAMIC PRICING
starting to gain a foothold. Particularly relevant for paid-for exhibitions at museums and galleries, those who book early get cheaper tickets and as tickets run low, they rise in price. The price reduces again to fi ll last-minute slots, allowing museums and galleries to maximise the income of an exhibition. TJ Christensen, senior vice president business development North America and Europe at Accesso, says this can work for theme parks as well. “From straight calendar based pricing, to packaging and bundling, many clients are looking for new ways to entice the customer to buy early, as well as shift the price- sensitive buyers off to shoulder or off-peak times,” Christensen says. “When executed correctly, you get a happier guest because they can visit for a price they can afford, and the attraction is happy, because they’ve smoothed out variation in demand.”
A
lready popular with airlines and theatres, dynamic pricing has yet to be widely embraced by the attractions sector. However, it’s now
A potential future use for RFID could be to
enhance safety for children, and make sure kids are leaving locations with the proper adult
VIRTUAL QUEUEING N TJ Christensen, Accesso
ot a new concept, but important because not only does a virtual queueing system provide another revenue stream, but spending hours
in queues can put visitors off returning. More options are on offer now, such as using smartphones and RFID wristbands. “By freeing the guests from queue lines,
they’re able to enjoy other shows and attractions and spend time in retail and F&B outlets, increasing guest satisfaction and in-park spending,” says Christensen. “It all begins and ends with the guest. We know the simpler the process, the better the guest experience will be, resulting in higher per-cap spending and repeat visits.”
Andrea Bisi, Embed RFID R 92
adio-frequency identifi cation (RFID) offers convenience for the guest and can encourage more spending as it enables a cashless
visit, which works especially well with membership schemes. A potential future use for RFID, or disposable wristbands, could be for enhanced safety for children, says Bisi. With the use of specifi c “guest check” features, we can make sure kids are leaving the locations with the proper adult, he says.
attractionsmanagement.com
Accesso’s Qband has RFID capabilities that support cashless payments and locker rentals AM 2 2015 ©CYBERTREK 2015
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104