MUSEUMS
BRING A SANDWICH IN YOUR LUNCH HOUR AND LISTEN TO A SCIENTIST, HISTORIAN OF MEDICINE OR ARTIST TALK ABOUT A SUBJECT
ambitious digitisation programme to make its riches freely available to all. If you’re interested in what it means to be
human, there’s something for you. Novelists such as Sebastian Faulks and and Ian McEwan have used the library and it’s a renowned resource for both biomedical historians and the curious public.
Tell us about your overseas programme. As we have global aspirations, an international emphasis is very important. The Wellcome Trust works overseas with programmes in Vietnam, Thailand and parts of Africa, specifi cally concentrated on HIV, TB and malaria, and has been involved in funding activities to combat ebola. The Trust’s biomedical research is linked to hospitals, scientists and universities. It provides funding for scientists to undertake vital frontline research, part of the Trust’s mission to improve human health. Wellcome Collection projects bring
artists and scientists together from across continents. We’ve launched Medicine Corner in India, exploring the diverse history and traditions of medicine in India with a series of locally curated events and exhibitions across the country. Many of our exhibitions tour internationally and we also work with artists from around the world.
What’s your events programme? Our events programme is constantly changing. We encourage people to bring a sandwich in their lunch hour and listen to a scientist, historian of medicine or artist talk about a particular subject. We also do interactive events. As part of an exhibition about death, Death: A Self Portrait, we ran an evening event across the building called Seize the Day featuring New Orleans jazz bands, a coffi n-decorating competition and talks on risk and death. We asked people to think about what they’d do if they only had one day left to live. Another event involved the Handlebar Moustache Group of Britain, a Crufts-like beauty parade with scientists explaining things like why our hair keeps growing after we die. And we contribute to the BBC World Service’s Exchanges at the Frontier where scientists discuss their areas of expertise.
Who do you market to? A huge proportion of our visitors are 16 to 24-year-olds. Many have a medical interest, but it may be from a humanities or artistic perspective. I get a 192-page evaluation of our audience demographic profi le every year – how we reach them and how we can best align our activities to their interests. It’s quite a read!
WHAT IS THE WELLCOME TRUST?
Established in 1936, the Wellcome Trust is a global charitable foundation dedicated to improving health. It provides £700m ($1bn, €957m) a year to supporting bright minds in science, the humanities and the social sciences, as well as education, public engagement and the application of research to medicine. After the Bill and Melinda Gates Foundation, it’s the second- largest charity in the world. It has an endowment of some £18bn ($27bn, €25bn) through its investment portfolio which gives it independence to support transformative work like the sequencing of the human genome and researching front-line drugs for malaria, as well as running Wellcome Collection. The Trust’s fi ve major areas are maximising the health benefi ts of genetics and genomics; understanding the brain; combating infectious disease; investigating development, ageing and chronic disease; and connecting environment, nutrition and health.
Wellcome Collection’s main entrance has been transformed
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