THEME PARKS NEWS Hunger Games attractions confirmed for Motiongate Dubai
Following news that movie studio Lionsgate was “deep in conversation” with potential theme park partners on four different continents for a Hunger Games theme park, the team behind the upcoming $2.7bn (£1.8bn, €2.5bn) Dubai Parks and Resorts development has confirmed Motiongate Dubai will include a Lionsgate Zone, featuring the popular IP.
Slated to open in October 2016, the Lionsgate Zone will include rides and a retail facility inspired by the franchise. In addition, the zone will feature a live stage show based on the Step Up dance films, with the possibility of further expansion in the future. “Our franchises are continuing to drive location-based entertainment opportunities around the world,” said Lionsgate chief executive officer Jon Feltheimer. “We’re partnering with Dubai Parks and Resorts to create a thrilling experience designed to attract millions of new fans.” The Hunger Games brand has gone from strength to strength since the first film, The Hunger Games, was released in 2012. Several attractions related to the brand are in the works, including a set tour in the US.
■ ■Rumours of a theme park based on the franchise have been swirling for several months
The series culminates in November 2015 with The Hunger Games: Mockingjay – Part 2. “Lionsgate’s Hunger Games, Step Up and other signature properties are the perfect centrepiece for one of the most visionary new theme parks in the world,”
said Dubai Parks and Resorts CEO, Raed Al Nuaimi. “Through this partnership we’re confident that Motiongate Dubai will set a global benchmark as the ultimate movie-themed destination.” ■■Details:
http://lei.sr?a=e6j3s_A
Moscow Hamleys debuts theme park concept ■■Village Roadshow’s Movie World
Village Roadshow signs up with CITIC
Australia-based theme park operator, Village Roadshow, has formed a $392m (£263m, €359m) joint venture with China’s CITIC to invest in its theme park arm. Speaking to Australian Business
Review, Village Roadshow co-chair, Robert Kirby, said the company wants to operate a multi-billion- dollar portfolio of theme parks and property in Southeast Asia by 2020. ■■Details:
http://lei.sr?a=J4N8f_A
16
attractionsmanagement.com
Global toy retailer Hamleys has taken the first step to becoming an experience brand after opening a mini theme park in its new Moscow store – also the largest toy shop in Europe. “When we open a
70,000 sq ft (6,967sqm) toy store, it can’t be a normal toy shop – it’s just too big,” said Hamleys chief executive Gudjon Reynisson. “We decided to create something new – an interactive world where brands interact with attractions in a manner akin to a theme park.” The new retail/theme
park concept offers shoppers and visitors nine “worlds of play” and was developed by design studios Fitch and Paragon Creative.
■■The new Hamleys in Moscow’s Desky Mir building “Over the past two years,
Paragon has been working closely with Hamleys to develop the new format and morph it into a theme park environment,” said Mark Pyrah, director of Paragon speaking to Attractions Management. “We turned what would have been a flagship Hamleys
store into what we’re now calling ‘Hamleys World’ – a Hamleys which incorporates retail and leisure. We’ve been working with Hamleys to see what the potential new format of the brand could be, which certainly starts to work its way into a theme park environment.” ■■Details:
http://lei.sr?a=e4t4t_A
AM 2 2015 ©CYBERTREK 2015
PHOTO: LIONSGATE
PHOTO: HAMLEYS/PARAGON CREATIVE
PHOTO: MOVIE WORLD GOLD COAST
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104