The multi-functionality of smart phones is changing the way we enjoy attractions
USING SMARTPHONES M
obile sites need to be as accessible as desktop sites since more and more sales are now being made this way. Hemkes says mobile apps are a growing trend, as it makes it very easy for visitors and offers a great reporting tool for managers. “Taking this one step further, if the
ticket is delivered to the mobile device and stored in the Wallet or Passbook, the user doesn’t even have to upload an email, but can use near field communication (NFC) to fast-track through admission points, which translates to fewer staff and an improved visitor experience,” says Simon Kniveton, director at Vennersys. Vennersys launched Apple Pay support
in April, as well as support for the Apple Watch. This next generation of ticket handling allows visitors to wave their watch at the admission point. Syx is working on systems which use GPS and bluetooth technology to recognise when members come back to the attraction and send them welcome messages, offers and promotions.
©CYBERTREK 2015 AM 2 2015
stock buying, cloud-based business intelligence tools are helping attrac- tions tighten up their operations. “It’s possible to better predict
W
everything, including how much revenue your attraction’s going to make in a given month. You can learn much more about what your customers are buying and what’s not selling,” says Ferguson.
Gamification means visitors could gain
points for coasters they ride, and compete against friends, working towards a reward
MAKING PREDICTIONS
hether looking at the weather forecast to predict visitor numbers, or looking at sales reports to inform
GAMIFICATION T
he Embed Mobile POS (emPOS) solution is being used to reward children at each activity at the Landmark Group’s FunWorks
FEC at Yas Mall in Abu Dhabi. Andrea Bisi, director of international business development for Embed, suggests this could be adapted by other operators, so visitors can gain points for coasters they ride, allowing them to compete against friends, but also working towards a reward. This could work well with a membership or loyalty scheme, Bisi says.
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PHOTO: SHUTTERSTOCK/WILLIAM PERUGINI
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