Magic Farm, at “Fun Capital” theme park, draws on local
farming traditions to create a fantasy eco-world of giant plants
Every project is an authorship project – you’re the creator of a special world that’s different from the one outside
by us. We don’t provide services at random stages during project development. We work only on a project from the beginning, and wouldn’t take over someone else’s concept. You have to understand what the thought process was from the very beginning so it’s very important for us to be on a project from the ideation and concept design stage and continue working on the project at consequent stages to the end.
What is the process you go through with a new client? Dan Thomas: For the big projects, we meet the clients to discuss the project and visit the site. Then, we do the contract and proceed with the design. This is part of making sure we have the opportunity to choose projects that will be realised. We need to be clear who the client is, who the developer is, how experienced they are, and whether they have a similar understanding of what we all want to achieve. It’s really important for us to meet the clients because we do expect to be involved from the top to bottom of the project. We hesitate to work with
©CYBERTREK 2015 AM 2 2015 IDEATTACK Services
n International Tourism Zones n Custom Theme Parks n Lifestyle Centres and Themed Retail n Cultural Attractions n Immersive Interactive Environments n Destination Resorts
IDEATTACK covers all stages of pro- ject development: Master Planning and Concept Design, Attraction Design, Architecture, Schematic Design, Design Development, Market and Feasibility study, Brand Design, Project Management, Equipment Selection, Construction Supervision, Operation Support
disconnected groups that are, for example, part of a bigger conglomerate and not truly in charge of the project and as such don’t have deep interest in the project’s future. Natasha Varnica: In almost all the cases when a client invites us, they expect us
to give them direction. They often don’t have a clear idea of what they want to do, and they like to listen to what we suggest. That’s one of our services. We examine the location and we suggest the best approach and type of project for that location, taking into consideration our broad global knowledge of the industry and understanding of the world’s dynamics.
You design and implement one-of- a-kind projects. Why is important for you to be bold and original? Dan Thomas: There’s a huge interest in leisure tourism projects across the entire planet, and we have to look for new options. We have to look at solutions that
are maybe new types of developments. Sometimes our approach is completely new, and sometimes the client is not ready for it or doesn’t want to push the envelope – but that’s what is going on now, creating new types of projects. We’re breaking the mould. Natasha Varnica: In some ways I feel we
don’t even have a name for this industry that we think we’re a part of and a name for these groundbreaking new types of
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