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TheNegotiator T


he Negotiator Awards celebrate the sector’s entrepreneurialism, innovation and business acumen, and everyone who is anyone attends.


Whether you are a sole trader or part of a


national agency specialising in mainstream residential sales or lettings, we want to know why you should be hailed as the UK’s top achiever in your category by the industry’s leading publication. Any company that triumphs in the awards


will gain an enormous marketing advantage, since they will be able to proclaim their success as a fi nalist or winner in all of their marketing and publicity material. Last year’s successful fi rms have already gained enormous kudos from their involvement.


and it is straightforward to take part. They recognise achievements during the 12 months to June 1 2012. The Awards are open to anyone involved in residential agency, sales or lettings. Entry forms can also be completed by consultants working on behalf of entrants, for example, by marketing companies or PR agents.


“Any company that


triumphs in the awards will gain an enormous marketing advantage.”


AWARDS 2012


The Negotiator Awards is the premier event in the residential agency calendar.


Now is your chance to enter and be part of it. The Negotiator Awards are free to enter


Simply read carefully the section that


describes the criteria that our judges will be using to assess each category, and ensure you cover all of these in the submission you prepare. One of entrants’ biggest shortcomings is their failure to provide enough evidence to support their claims about success. So, please concentrate on facts and fi gures wherever possible, to support your written statements. Some of the categories require examples


or a case study. Think carefully about these, and choose the one that best promotes your expertise. And, if a photo is required, ensure it’s a good quality one. Please do not submit any additional


promotional literature for any of the award categories.


The awards ceremony takes place on Wednesday 24th October 2012 in The Grand Ballroom at The Hilton


Hotel on Park Lane, London HOW TO ENTER


ENTRY Download your entry form at: http://thenegotiator.co.uk/enter2012 Entry is free. To enter you must submit a document of no more than 1000 words that covers the key criteria set out for the category that you are entering (see right). Please try to answer each of the key


points that the judges will be looking for. Lay out the information, including words, pictures and graphs, in a format that is easy and clear to read and understand, and one that fi ts onto no more than six A4 pages. Longer entries will be excluded. Please provide clear, quantitative evidence to support your entry. Do not staple or bind it, use paper sizes that are not A4, or include supplementary


8 ● July 2012 ● TheNegotiator


DOWNLOAD THE ENTRY FORM AT: http://thenegotiator.co.uk/enter2012


materials like brochures, as each entry will be assembled into packs that are sent to our judges to read before they gather to determine the winners. You must complete the entry form and insert it as the cover page of your entry submission. You can enter as many categories as you like, but you must complete the form, which should accompany your 1000-word (maximum) document for each category you enter. For each submission, please post us 10


copies of the offi cial entry form together with 10 copies of your entry.


JUDGING The categories will be judged by our panels of experts.


Be prepared – your claims will be tested. We are asking our judges to randomly ‘mystery shop’ our entrants, so if you claim to answer your phone in two rings or off er a particular range of services, ensure you really do! The trophy for the Residential


Auctioneer of the Year will be decided by a specialist academy of experts, which will nominate candidates and vote for the fi rms they most admire.


WHAT HAPPENS NEXT A shortlist of category fi nalists will be announced in the magazine and online in the summer. After the event, there will be a special awards issue in which each of the winners will be profi led.


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