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John Newhouse is a director at the Stokesley offi ce of Roseberry Newhouse, one of its three branches in North Yorkshire.
Stokesley is a Georgian market town on the borders of the North Yorkshire Moors and Teesside. The affl uent area off ers a diverse range of properties ranging from character stone cottages to country homes; prices typically start from £150,000. There has been a shortage of
property coming to the market which has kept prices more stable than the surrounding region. Many of the area’s buyers are aspirational migrants from Middlesbrough looking to move into North Yorkshire for schools and quality of life with the surrounding countryside and moors. Relocation into the area has typically been NHS based with two large hospitals in the area in addition to a host of petrochemical companies based on Teesside. The most popular property
type is a four bedroom detached family house on the developments around the High Street appealing to buyers wishing to be closer to amenities. Prices range from £250,000 to £350,000 and with a current shortage of supply there is a strong demand. While buyers are still viewing gaining commitment to purchase can be an issue and pricing remains the key to successful selling, with correctly priced listings selling in four to six weeks. The rental market has
remained buoyant with a shortage of available stock. Rental values have remained stable with properties in the £600-£800 range letting in two weeks with an average rental term of 18 months giving landlords long-term stability.
Justin Flanagan is director at Charles Eden, which is based in Beckenham, in the London Borough of Bromley.
We deal with a wide range of property in the North Kent/South London borders where prices range vastly – studio fl ats from around £100,000 up to detached homes at more than £1.5 million The local rail links are a key driver of customers – there are 16 stations within a two-mile radius giving a commuter time to London of 15 to 30 minutes: The M25, around a 20 minute drive away, is also a bonus. These links combined with much green space and access to the countryside means that around half of our customers are coming from outside the locality –
whereas a few years ago around 90 per cent of our buyers were from the local area.
The market is improving. At the start of the year there was a shortage of property coming to
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the market and indecisiveness from buyers – at one stage our viewing to sale ratio reached 35. The shortage of property assisted the market because it meant prices held up against a poor economic backdrop and this gradually saw a renewed confi dence on behalf of buyers leading to greater commitment. Our viewings to sales are now running at 21, getting better but still a way off the average of around 12 a few years ago. As always the key is pricing
a property correctly. We have seen some agents overvaluing and fee cutting to try and gain instructions – this helps no-one. Providing a property is priced correctly a seller can expect to see off ers within 2-4 weeks. Generally the signs are encouraging.
TheNegotiator ● July 2012 ● 35
North Yorkshire
Average sales price: £265,000 Average fees: 1.25 per cent Managed lettings: 10 per cent
Price reductions: 10 per cent of stock with a minimum of four per cent reduction
Number of viewings: 75 sales and 45 lettings
Number of sales: six sales and six lets
Beckenham
These fi gures relate to the fi rst three weeks of May:
Average sale price: £326,000 Average fee: 1.25 per cent Sales: Nine
Viewings: 192 Price reductions: 18 per cent
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