IN THIS ISSUE 8
DEPARTMENTS 6 Editors’ Picks
12 Social Media
14 Marketing Update Simmons Continues to Expand its High-Tech Innovations
15 Serta Launches New Charitable Program and Sweepstakes
REVEAL Recommendation System Increases Retail Sales Across the Globe
18 Features from the Editors Cutting Edge Temperature Regulation
20 Mattress Update Shifman Develops Next-Generation Masters Collection
14 18 25 20 ADVERTISERS
Blu Sleep Products / 27
blusleepproducts.com 866.973.7614
Boyd Specialty Sleep / 11
boydspecialtysleep.com 314.997.5222
Colonial LLC / 23
colonialllc.com 336.862.7380
Innocor / 5
sleepinnovations.com 888.999.0499
International Market Centers / 17
imcenters.com 702.599.9621
Leggett & Platt / 13
leggett.com 336.889.2600
PureCare by Fabrictech / 7
fabrictech.com 800.785.8563
South Bay International / IFC
southbayinternational.com 800.723.0316
Spring Air International / BC
spingair.com 617.884.2300
Sustainable Furniture Council / 16
sustainablefurnishings.org 919.967.1137
Carolina Mattress Guild Premiers CRa VE Mattresses in High Point
21 Gold Bond Expands Two-Sided Mattress Portfolio
Paramount Sleep Redesigns Popular Mattress Lines
HIGH POINT MARKET GUIDE SEE PAGE 3
COVER STORY Branding With Innovation: Boyd Specialty Sleep Offers Ergonomic and Economic Solutions With Mattresses Under the Thomasville, Broyhill and Drexel Heritage Brands
22 The Reverie Dream Sleep System Offers Customizable Support
Therapedic’s AgilityAir Offers Maximum Airflow
24 Q&A from the Editors How do you work with retail partners to market your products?
25 Accessories Update Customatic Adjustable Bedz Introduces Enhanced Customization Options
Malouf Continues its Rapid Growth 26 Back Page from the Publisher
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