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IN THIS ISSUE 8


DEPARTMENTS 6 Editors’ Picks


12 Social Media


14 Marketing Update Simmons Continues to Expand its High-Tech Innovations


15 Serta Launches New Charitable Program and Sweepstakes


REVEAL Recommendation System Increases Retail Sales Across the Globe


18 Features from the Editors Cutting Edge Temperature Regulation


20 Mattress Update Shifman Develops Next-Generation Masters Collection


14 18 25 20 ADVERTISERS


Blu Sleep Products / 27 blusleepproducts.com 866.973.7614


Boyd Specialty Sleep / 11 boydspecialtysleep.com 314.997.5222


Colonial LLC / 23 colonialllc.com 336.862.7380


Innocor / 5 sleepinnovations.com 888.999.0499


International Market Centers / 17 imcenters.com 702.599.9621


Leggett & Platt / 13 leggett.com 336.889.2600


PureCare by Fabrictech / 7 fabrictech.com 800.785.8563


South Bay International / IFC southbayinternational.com 800.723.0316


Spring Air International / BC spingair.com 617.884.2300


Sustainable Furniture Council / 16


sustainablefurnishings.org 919.967.1137


Carolina Mattress Guild Premiers CRa VE Mattresses in High Point


21 Gold Bond Expands Two-Sided Mattress Portfolio


Paramount Sleep Redesigns Popular Mattress Lines


HIGH POINT MARKET GUIDE SEE PAGE 3


COVER STORY Branding With Innovation: Boyd Specialty Sleep Offers Ergonomic and Economic Solutions With Mattresses Under the Thomasville, Broyhill and Drexel Heritage Brands


22 The Reverie Dream Sleep System Offers Customizable Support


Therapedic’s AgilityAir Offers Maximum Airflow


24 Q&A from the Editors How do you work with retail partners to market your products?


25 Accessories Update Customatic Adjustable Bedz Introduces Enhanced Customization Options


Malouf Continues its Rapid Growth 26 Back Page from the Publisher


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