The Reverie Dream Sleep System Offers Customizable Support
By Gretchen Kast To accommodate its growing product line of adjustable bed bases, mattresses, and made-for-mobile accessories, Reverie has signed a lease to open its first permanent showroom at the High Point Market. At the fall market, Reverie will feature its customiz- able Dream Sleep Systems, an adjustable bed base plus mattress combinations, in the new 2,000 square foot space. “As our footprint continues to grow within the sleep products industry we are seeing more and more interest from current and po- tential customers in the southeastern part of the country—many of which do not make it to the Las Vegas show. By putting down permanent roots at High Point Market, these retailers have the opportunity to experience our innovative products first hand,” said Rev- erie President and CEO Martin Rawls-Meehan. “This showroom will allow us to present our full product line-up of complete sleep systems.”
Known for its innovative, technology- driven adjustable sleep systems, Reverie is highlighting one of its best selling models: the Reverie Dream Sleep System with 5D adjustable foundation. The Dream Sleep System features an 11-inch DreamCell mat- tress that allows easily customizable sup- port for both sides of the bed and a zip cover for quick access to the bed’s latex DreamCell layer. The 5D adjustable founda- tion includes Reverie’s patented massage technology for improved circulation in ad- dition to programmable and pre-set mem- ory positions, including the popular “Zero Gravity” position which emulates weight- lessness to eliminate strain and relieve pain from the body. “Consumer interest in adjustable sleep systems is still on the rise. More and more retailers are looking to floor a variety of op- tions with multiple features with a wide range of price points,” said Rawls-Meehan. “Our
Therapedic’s AgilityAir Offers Maximum Airflow
By Christopher Schriever In response to the growing consumer and retailer demand for products offering height- ened airflow, Therapedic International will showcase its AgilityAir collection at the fall High Point Market. A sub brand in Thera- pedic’s popular Agility collection, this line includes three SKUs in visco, gel visco and latex options, using enhanced components that significantly boost airflow and comfort. “Airflow is the hottest topic in the industry right now and we have seen more and more de- mand for mattresses that significantly increase
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that. The addition of perforations in multiple lev- els within the AgilityAir collection’s mattresses is a unique technology and exactly what our retailer partners need to set them apart from the competition,” said Therapedic International President and CEO Gerry Borreggine. The AgilityAir mattress collection features a combination of high-density foams, cooling gel memory foam, latex, pocketed coils and varying combinations of mini-pocket and mi- cro-mini pocket coils. Each of the three SKUs in the collection are made with a convoluted reticulated foam support layer, which is 100 percent air-permeable and enhances airflow by 43-percent over regular, flat foams. The line has been enhanced with the inclusion of mini and micro-mini pocket coils that are wrapped in a perforated, three-way stretch encased fabric, allowing for even better airflow and increased comfort throughout the bed. To
further increase air circulation throughout the bed, the mattresses in the lineup also include perforations in the side support rails. Every model in the collection has a con- voluted, reticulated foam support layer. The Windward model features a two-inch visco- foam layer and a single layer of perforated micro and mini-micro coils. The Freshscent model adds a two-inch gel layer in addition to perforated micro and mini-micro coil lay- ers. The top model in the collection, Ocean- breeze, includes a two-inch latex layer with double micro and mini-micro coil layers. “We pride ourselves on being able to of- fer uniquely innovative sleep solutions that tackle the industry’s top issues,” Borreggine explained. “We are confident that this update to the Agility collection will change the way the industry perceives cooling and airflow.” Visit
therapedic.com.
Dream Sleep System has been popular with both consumers and retailers because it of- fers so much value add—customizability, in- novation and aesthetics. We are excited to be able to showcase our entire product line up at High Point because our sleep systems have something for everyone—from the most basic to models with all the seamless integration mobile technology has to offer.” In addition to highlighting the Dream Sleep System, Reverie will showcase its complete line up of adjustable founda- tions. The company’s portfolio that in- cludes introductory models that offer basic head and foot adjustability, massage fea- tures; bases that feature the latest “Made for Mobile” technologies; and innovative accessories including a four-speaker plus sub-woofer surround-sound system that can attach to almost any bed foundation. Visit
reverie.com.
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