Gold Bond Expands Two-Sided Mattress Portfolio
By Gretchen Kast Gold Bond has expanded its popular two- sided mattress portfolio with new offerings that will be showcased at the fall High Point Market. The line features updated quilted ticking as well as the high-quality comfort and support both retailers and consumers look for in a mattress.
With pricing that starts at $499, the three new models allow retailers to floor a wider variety of offerings with prices above and be- low the Chelsea Limited Edition, one of the company’s best selling mattresses. All models in the two-sided program use the company’s signature support system, featuring steel edge support and 416-coil 13-gauge innerspring units for ultimate com- fort, and plush circular knit ticking. The new entry models into the series are the Lenox and the Lenox Pillow Top, which have a re- tail price of $499 and $549. The Hartford is priced at $599 and is available in plush and firm models. As a step-up to the Chelsea
Limited, the new Northfield, features two- inches of polyester fiber, one half-inch of FR cotton fiber, three-inches of super soft HR foam in the quilt, and two-inches of HR soft support foam in the build up. Available in plush, firm and pillow top, the Northfield retails for $799. “The key to retail success is differen- tiation. As the big sleep shops get bigger, our customers—the independent retail- ers—need to floor products that appeal to consumers on all levels and aren’t sold any- where else,” said Gold Bond President Rob- ert Naboicheck. “With these new introduc- tions, our goal was to round out the product offerings in our popular Chelsea Collection. Using the line’s best seller as a base we de- signed product to fill price gaps above and below the Chelsea Limited, creating a solid and seamless product line-up. Retailers can now offer more models and a wider variety of price-points without sacrificing quality.” Visit
goldbondmattress.com.
Paramount Sleep Redesigns Popular Mattress Lines
The Back Performance MX Gel mattress has been updated with a unique, patent- pending knit cover by Innofa. This newly engineered zippered cover has the look of a cut-and-sewn cover but is created out of one piece of panel tick, providing a tailored look and a modern “border” treatment with- out curved lines or pulled fabric. The Back Performance MX Gel collection is offered in three models, CoolTech, ChillTech and ThermoTech, all treated with Thermo Gel for advanced cooling benefits. Paramount Sleep’s exclusive Doc in a Box
By Christopher Schriever Paramount Sleep has reengineered two of its popular mattress collections for 2015, and will feature the redesigned lines during the fall High Point Market.
program has also been redesigned. Doc in a Box is a compressed, roll packed, all-foam mattress that ships directly to the consumer or to a retailer’s floor. The supportive design, endorsed by sleep expert Dr. James Maas,
is Made in USA with CertiPUR-US certified foams. Shipping direct to the consumer allows bedding retailers to sell the mattresses on their websites and enjoy substantial cost savings. For 2015, Paramount redesigned the Doc in a Box collection to include a new fabric cover. Paramount Sleep has also partnered with
PureCare to showcase its mattress and pillow protectors, mattress toppers and pillows in the Paramount Sleep space at the High Point Market. PureCare will highlight its new cool- ing mattress and pillow protectors, PureCare FRíO, as well as its PureCare One pillows. This partnership follows the two companies’ first collaboration at the summer 2014 Las Vegas Market and will mark PureCare’s first return to High Point Market since 2012. Visit
ParamountSleep.com.
bedroomretailers.com 21
“Retailers can now offer a wider variety of price-points without sacrificing quality.”
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