“When retailers buy our products, they buy into our company and our unique assets.”


cubes are enclosed in vinyl casing with a valve that consumers can leave open or closed. When open, the air can “breathe” in and out of the chambers under the weight and movement of the sleeper and deliver a floating sensation. The Broyhill O2 collection is a very dif-


ferent kind of bedding solution, providing specific Performance Sleep technologies to “maximize health and the everyday ac- tivities that require strength, energy, cogni- tion, memory and positive mood,” Boyd explained. With the retail price ranging from $599 to $999, this line-up promotes health benefits and at an approachable price point to target the millennial demographic. Each Broyhill O2 bed features exclusive Gel- flex material, a gel-infused engineered latex that is highly dense but flexible, and features channel ventilation for improved circulation. The Gelflex is paired with patented Celliant fi- bers in the covers, which use a sleeper’s own body heat to increase blood oxygen saturation. “While you sleep, these two components de- liver a number of health benefits, from increased oxygenation and temperature regulation to boosting blood flow to the tissues,” said Boyd. “People can enjoy a more restful sleep because their oxygen levels are being optimized.” The price point and styling for this collec- tion was designed with millennials in mind,


but the health benefits of the technological- ly-advanced materials and additional oxy- genation appeal to consumers across a wide range of demographics.


Boyd attributes much of his longstanding success to a company culture that’s dedi- cated to fulfilling consumer needs and a re- tail philosophy that accommodates a diverse base of retail partners, which includes more than 1,000 mattress and furniture stores across the U.S. “When retailers buy our products, they buy into our company and our unique as- sets,” he explained. “A customer-oriented focus, quality products that meet real and identified consumer needs, goods that are readily made and easily shipped—and the idea that something new is always on the horizon, designed to excite retailers, RSAs and consumers.”


Boyd Specialty Sleep is already busy at work at its next major introduction for the Win- ter Las Vegas Market, continuing its tradition of new and exciting bedding solutions. Visit boydspecialtysleep.com.


Broyhill, Thomasville and Drexel Heritage are trademarks of Heritage Home Group LLC Family of Brands © 2014 All Rights Reserved


10 BEDROOM / Fall 2014


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