Serta Launches New Charitable Program and Sweepstakes


By Gretchen Kast With products designed and built in the USA and a reputation for comfort, Serta is launch- ing a new corporate social responsibility program, “Serta Comforts Our Heroes.” This program will expand on Serta’s brand prom- ise of delivering comfort by bringing comfort to our troops and their families through a partnership with Fisher House Foundation. Since 1990, Fisher House Foundation has


provided more than 5,200,000 days of lodg- ing to 200,000 families that have loved ones receiving treatments at military and veteran’s hospitals. Serta’s new program will aim to bring comfort to the growing number of oc- cupants staying at Fisher House locations all over the U.S. “Serta will redefine what it means to comfort our troops and their families


through our new cause program—Ser- ta Comforts Our Heroes,” said Andrew Gross, senior vice president of marketing for Serta. “Through this partnership, Serta will bring much needed items to the indi- vidual Fisher House locations, benefitting the families that stay there. We are also asking consumers to support the Fisher House Foundation through a Twitter cam- paign that gives back.”


As part of the Serta Comforts Our Heroes


program, Serta hopes to learn about what comforts people the most with a national sweepstakes that will benefit Fisher House. From favorite blankets, to pets, to comfort foods, Serta is encouraging consumers to share via Twitter what brings them the most comfort in life by utilizing the hashtag #SertaComforts. For every qualifying photo,


Serta will donate one night’s sleep to Fisher House Foundation, up to 2,500 nights paid for by Serta. During the sweepstakes, Serta will select one participant each week to re- ceive a set of new and improved iComfort Scrunch Pillows, filled with the same Cool Action Dual Effects gel memory foam fea- tured in Serta’s new iComfort mattresses and valued at $79 each.


“Families staying at Fisher Houses are able to focus on what’s important—the healing process of their loved one,” said David Coker, Fisher House Foundation president. “We appreciate Serta’s thought- ful campaign to further bring military fami- lies comfort and care during a stressful time in their life.” Visit serta.com.


REVEAL Recommendation System Increases Retail Sales Across the Globe


With 1,664 sensors to measure every inch of the body, REVEAL analyzes body surface pressures and gives unbiased, real-time rec- ommendations of an appropriate mattress category to help customers be confident they have found the right mattress for their body type and sleep position. XSENSOR


Technology Corporation is By Christopher Schriever


REVEAL by XSENSOR is changing the retail mattress-buying experience and improving sales for retailers around the world. Created specifically for the mattress manufacturing and retail market, REVEAL uses a highly ac- curate pressure imaging system to display a dynamic, high-resolution body pressure im- age to assist in mattress recommendations and increase sales performance.


showcasing the REVEAL Mattress Recom- mendation System at the 2014 BedShow UK. “This is our first time exhibiting at the Bed- Show UK and we are looking forward to dem- onstrating to the sleep industry professional attending the show how effective the REVEAL system is as a mattress sales tool for both the manufacturer and the retailer,” commented Stephen Anstey, Vice President, Sleep Sales. Many of XSENSOR’s clients have found a dramatic increase in sales performance after introducing the REVEAL system. One mattress retailer, Kensington Furniture, has


developed the successful REVEAL Custom Brand with Kensington Dream Catcher. “Our business has doubled in four weeks


(from the previous four week period) and we spent the same amount on advertising,” said Kensington Furniture owner, Michael Gross- man. “Our average ticket is up by $200–$300 per sale and Dream Catcher has helped our lowest performing sales person close 14 of 16 bedding ups. This system has done ev- erything we were told it would do—and our customers are thanking us!”


REVEAL is available in both mobile and stationary options, and the custom brand- ing options let retailers create their own unique shopping experience. The technol- ogy is built for maximum flexibility and du- rability for all mattress retail environments and is backed by the XSENSOR warranty. Visit xsensor.com.


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