We have zeroed in on the many ways manufacturers work directly with sleep shops and furniture stores to maximize their sales— beyond simply making great products.
Collaboration is Key From Christopher Schriever
Following a busy summer of high-traffic end-of-season sales, autumn tends to be a slower time for the bedding industry. Dur- ing this time, many companies regroup and begin to finalize major collection roll-outs, product enhancements or collection addi- tions in preparation for the big January mar- ket. As such, the fall High Point Market is known as a somewhat quieter affair—giving both manufacturers and retailers the perfect opportunity to touch base and engage in more in-depth discussions. As always, this issue of BEDROOM covers a wide range of new mattresses, accesso- ries and marketing campaigns to help retail- ers stock their showrooms. But we have also zeroed in on the many ways manufacturers work directly with sleep shops and furniture stores to maximize their sales—beyond sim- ply making great products.
Our cover story takes a closer look at Boyd Specialty Sleep, a company that al- ways keeps the needs of the retailer at the forefront of its product development. By combining an unwavering commitment to creating unique sleep solutions with the marketing power of licensing trusted name brands, Boyd continues to provide consum- ers and retailers with unbeatable value. Throughout this issue, we cover a vari- ety of companies that are providing retail- ers with the cutting-edge of bedding trends and technologies. In our Features from the Editors, we focus on unique temperature regulation techniques, highlighting prod- ucts that are sure to resonate with consum-
ers—including Restonic’s TG2 mattress, Glideaway’s Embrace pillow and PureC- are’s FRIO protectors.
Many companies make a point to seek out and incorporate retailer input when en- hancing, expanding and introducing new collections. Shifman’s new Next-Generation Masters Collection was developed from conversations with dealers at the Spring High Point Market, while Therapedic has en- hanced its AgilityAir mattresses in response to the growing demand for heightened air- flow. Simmons has also incorporated retailer requests in its latest collection update by in- troducing a new price point to its high-tech Comforpedic iQ line-up—in addition to un- veiling a comprehensive new program of in- store sales tools to help streamline mattress purchasing process. Our Q&A feature further explores these kinds of relationships
from a marketing
standpoint. We asked executives from Kingsdown, Restonic and Gold Bond to explain the different ways their companies work with retail partners to make certain that they are getting the most from selling their products. Whether you are a small independent re-
tailer or a major chain store, a top-10 bed- ding producer or a local manufacturer, a collaborative approach to sales is important to an industry as dynamic as this one. We’re excited to have a chance to join in the con- versation—and we look forward to seeing what kinds of new innovative solutions are on the horizon.
➡Follow us on Twitter: @bedroommag 26 BEDROOM / Fall 2014
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