how most accidents can be easily prevented. Parents often misunderstand the dangers their children face daily. For example, a child is hundreds of times more likely to be killed crossing a road than by a predatory kidnapper. But the media focus on paedophile scare- stories, so parents over-estimate the risk of stranger danger and underestimate the risks involved in more mundane scenarios. To put it in perspective, fewer than eight children per year are murdered in the UK, whereas nearly 400 are killed in household or traffi c accidents.


As mornings can be a particularly stressful and accident-prone time,


for this year’s


campaign CAPT have enlisted the help of the Safety Superheroes, who will do battle with the villainous Morning Mayhem! Watch out for them in events this June.


Here are three top tips to keep your kids safe!


Child Safety Week 23rd


- 29th June 2014


Did you know that accidental injury is the second biggest killer of children in the UK. Only childhood cancer accounts for more deaths. Every week in the UK one child dies in a preventable accident, and around 300 children end up in Accident and Emergency departments every day!


Children from the poorest UK families are 13 times more at risk, and are also more likely to be admitted to hospital with accidental injuries.


Child Safety Week runs from 23rd – 29th June and is organised by The Child Accident Prevention Trust (CAPT). They stress that although the number of children killed in accidents is shrinking due to ever-improving emergency medical care, near-fatal accidents can leave lifelong mental as well as physical scars, and put families through hell.


CAPT run awareness campaigns to explain Please mention thewire when responding to adverts 55


• Make sure they STOP, LOOK, and LISTEN when crossing the road on the way to school (and again on their way home).


•


Teach your kids about burn and scald risks: Don’t overfi ll the kettle, never use a knife to fi sh toast out of the toaster, take care with hair-straighteners, and always turn them off after use.


• Make sure your child knows how to call for emergency help - they might save someone’s life!


Remember: Most safety is just common sense. Children’s brains are their most important defence against accidents, so let’s teach them to THINK.


Check out CAPT’s website www.capt.org.uk.


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