HOUSEHOLD KLEENEX® “SLIM” PACK
Company: Tin Horse and Kimberly Clark Country: UK
Email:
vicky@tinhorse.com Web:
www.tinhorse.com
We uncovered a fundamental truth about tissues: to be useful, they must be to hand. Slim and discreet packs are much easier to place. Kleenex®
“slim” pack is
a holistic approach to innovating product, primary packaging & case packing, delivering benefits to the consumer, shopper, environment, retailer and business.
P&G HAND DISH WASH SALES THEATRE Company: Procter & Gamble, DS Smith Packaging & Webb deVlam Country: Belgium Email:
bayod.f@pg.com Web:
www.pg.com
A Sales Theatre where brand imagery is clearly observable. Generated by dynamic, multi-coloured artwork and print that showcases the product. Uniquely sculptured retail ready packaging featuring specially selected perforations, positioned for support, containment and promoting the product. Performance packaging by design engineering using the minimum of paper fibre.
RINGO 750ML
Company: ARDAGH MP WEST FRANCE SAS Country: France
Email:
veronique.meleard@
ardaghgroup.com Web:
www.ardaghgroup.com
Ringo’s key benefit is its ring free opening, removing material and allowing full access to the product making it easier to pour and reducing product waste. A necked in opening and base give additional strength and increase the overall material reduction to 20% versus a standard 750ml can and lid.
SAVVY GREEN ECO-CLEAN LAUNDRY DETERGENT Company: Ampac Country: USA Email:
mspeer@ampaconline.com Web:
www.ampaconline.com
The Ampac No. 2 Pouch has been commercialized in several applications including a first in the laundry category for Savvy Green, where laminations have been used exclusively for stand-up pouches. Savvy Green is manufactured using a proprietary co-extruded HPDE blend, allowing recycling with other HDPE products. Included in the improvements in this product are the stiffness, toughness for drop and distribution, seal properties for improved packaging efficiencies, and moisture barrier for dry products. It also includes high definition flexographic printing for added shelf "pop"!
42 | WorldStar Awards | 2014
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